Kazuo Hirai, president of Sony Computer Entertainment Inc. (SCEI), has declared that the format holder is aiming to expand the capabilities of its PlayStation Network service in order to achieve profitability in its lagging games division.
Speaking to Japan Today, Hirai commented, “We need to quickly bring our PlayStation business on a break-even level and later to profitability.”
The article reiterates earlier reports that Sony is looking to expand PSN beyond its games consoles, such as branching out into TV and digital cameras.
"We need a strategy where buying a hardware is not the endpoint but instead a starting point that can offer new experiences to our customers," added Hirai.
As previously reported on PSU, Sony posted a massive USD 1 billion loss for the fiscal year ending March 31, with the firm’s games segment recording an 18 percent decrease in sales year-on-year.