Sony Computer Entertainment Europe has no plans to cut the price of PlayStation 3. SCEE President David Reeves made any price change intentions quite clear:
"We’re not making any pricing announcements at Games Convention at all. There’s none. And we don’t have any plans in that regard. We’re really happy with the way that things are going for the PAL business. We really are. It’s on track."
After that, he went on to state that the company will introduce new bundles instead, with different games to help drive sales.
He believes that hard bundles will be more beneficial, in terms of sales, than the Starter Pack. "What we’re going to allow, and it doesn’t need an announcement, is simply that we’ll probably put out more hard bundles than the Starter Pack," Reeves states.
Reeves also describes why Sony had chosen not to announce new PS3 games during its press conference in Leipzig last night. He explains that the sole reason for this is that they don’t want to "overload" the consumer with too many games—as 59 Euros don’t grow on trees.