Sony America has responded to the NPD Group’s latest U.S. hardware figures, insisting the company’s flagship platform, PlayStation 3, “is just getting warmed up,” before highlighting the machine’s numerous advantages over its rivals.
Speaking in a statement issued last night, the corporation said, “When you compare all the features against other industry offerings, there is no doubt that the PlayStation 3 provides the most complete entertainment system on the market today – right out of the box.”
“Not only are consumers provided a best-in-class Blu-ray player that comes with 80 GB of storage for photos and music, built-in Wi Fi, and thousands of innovative games that appeal to hardcore gamers and families alike, the PS3 offers future-proof technology and free access to rich and ever-evolving PlayStation Network content and services.”
Despite the company’s unshakable optimism, one cannot deny the impact a solid price cut would have on Sony’s fortunes, with many industry watchers having called for a PS3 price drop over the past few months. In particular, folk are convinced the company plans on making such an announcement at the GamesCom event in Cologne, Germany next week.
Stay tuned to PSU for more information.