Jack Tretton, President and CEO of Sony Computer Entertainment America (SCEA), has responded to the company’s recent victory in the high definition format war against HD DVD, citing Blu-ray as "one more reason" for consumers to own a PlayStation 3.
"The emergence of Blu-ray as the de facto high-def standard is one more reason why PS3 is a great value to consumers,” said Tretton.
“The combination of strong sales, Blu-ray dominance and widely-anticipated games all point to 2008 as a breakthrough year for PS3."
Tretton’s confidence in the success of the PS3 throughout 2008 is also shared by a number of industry analysts, including Wedbush Morgan’s Michael Pachter, who said yesterday that he expects sales of the machine to rise by 10 per cent in wake of HD DVD’s demise.