The New York Times yesterday reported that Sony is set to spend $50 million on the marketing campaign for the soon to be released PlayStation Vita. This will mark the largest amount of money Sony has dropped on a marketing campaign for one of their platform launches, according to SCEA’s senior director, John Koller.
Sony’s campaign, dubbed “Never Stop Playing,” will be seen across billboards, TV commercials, retail partnerships, and more. Sony is even touting a heavy focus on social media advertising as well, coining following hashtag for twitter promotion: #gamechanger.
Apparently, ad space has been purchased to air during television shows like South Park, The Simpsons, Tosh.0, and even during basketball (professional and college) games.
We’ve yet to see an official commercial advertisement for the Vita on television but we’ll let you know when one pops up.