Starting October 1st, Sony will be touring the UK in hopes to promote the PlayStation 3 as a media entertainment hub, not just a gaming console.
The tour will last until the end of the year and will hit several major cities, including several large malls, and the O2 Arena in London. Sony hopes to show off some of the finer details and features of the system.
“The main aim of the PS3 UK Tour is to showcase those capabilities which stretch beyond the realms of gaming to include HD pictures, music, photography, PlayStation Network and PSP compatibility,” said SCE UK Trade Marketing Manager, Rosemary Buahin.
“PlayStation 3 is a super-computer that fits naturally in the living room environment. With this in mind, we have created demonstration units which will allow consumers to freely experience the PS3 throughout the tour.”
Expect to see a large Blu-ray promotion as part of this tour, and, as always, check back for more information as it becomes available.
Source: MCV