Sony unveils second retailer exclusive controller

Sony just announced through its PlayStation Facebook fan-page that a new color configuration for the DualShock3 will be sold exclusively at Target. The controller is officially titled Crimson Red. The shell is transparent, just like the limited edition blue controller sold only at Walmart last Black Friday.

How do you like the new color? Is the new shell enough reason for you to head to your local Target or order it from their website? Let us know in the comments.