The Develop Awards aren’t an easy thing to win. The fifth such show, focused as usual on UK and European companies and was judged by 100 industry experts.
At the Hilton Metropole hotel, swarmed with a crowd of 500 games industry executives, Sony won the primary award at the Develop Industry Excellence Awards, while SCEE picked up the Grand Prix award for "capping 12 months which have seen the firm deliver a new hardware format that has inspired developers around the world to make cutting-edge next generation games."
Notable others: Sega (crowned the industry’s Publishing Hero), Ubisoft France (In-House Developer), and Traveller’s Tales, which won the Independent Developer honor and Best Use of a License for Lego Star Wars II. Evolution Studios/SCEE title MotorStorm won New Console IP recognition, and Zoë Mode and its game Crush, only for the PSP, were recognized for New Handheld IP.