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This is how Sony is marketing the White Vita in Japan (commercial)

Odd commercials are practically a staple of the PlayStation franchise. Ranging from a baby crying in an empty white room to creating a fake organization called “Society Against PlayStation,” Sony’s commercials have always been known to be “hit or miss,” for lack of a better term.


But when they’re awesome, they’re awesome.

 In the video below, you’ll see Japanese singer, actor, and all around talented man, Shigeru Matsuzaki, perform a piece to help market the new, white Vita, soon heading to the land of the rising sun.

Via: Kotaku