Sony’s Jack Tretton has said that the launch of the PlayStation 3 has been one of the toughest events in his career thus far, describing its first year on the market as a “baptism under fire.”
“There was a lot of concern about the technology promise of the PS3 as well as the price point. Consumers questioned whether Sony would be able to deliver on that promise. The first year was certainly a baptism under fire,” said Tretton, President of Sony Computer Entertainment America (SCEA).
“Previously, I managed just a portion of the business,” he continued.
“Now, I’m responsible for all of it, so I feel a tremendous amount of responsibility for viritually everything the company does. I would like to show long-term growth and success at the most senior levels.”