Ubisoft‘s share price has fallen significantly following the publisher’s announcement of a major company shakeup yesterday, which includes the cancellation of six titles such as Prince of Persia: The Sands Of Time Remake.
As reported by CNBC, Ubisoft share prices plummeted by 33% following the news, and earlier today the company’s share price stood at €4.36, which was down from €6.64 on Wednesday when the stock market closed. For reference, this is the lowest figure that Ubisoft’s share price has dropped to since late 2011, where it fell to €5.
While the French publishing giant’s shares steadily increased during the 2010s on the back of strong releases, it has declined noticeably in the past five years or so. At its highest in July 2018, Ubisoft share prices reached €107.90, which means it’s now over 95% lower than that future.
Ubisoft’s plans to reinvigorate its fortunes include operating under five Creative Houses, each of which will oversee a specific group of franchises and genres. For example, Vantage Studios is going to be looking after Ubisoft’s three main IPs in the form of Assassin’s Creed, Far Cry, and Rainbow Six. The publisher is also requiring that staff return to work full time to “boost the collection performance for AAA” game production.
Beyond this, seven of its titles have been delayed, one of which is heavily implied to be the rumoured Assassin’s Creed IV: Black Flag Remake.