Ubisoft’s Watch Dogs may have only just been released, but it’s already a commercial success. It’s no surprise then that Ubisoft is planning to create a whole Watch Dogs franchise, which will inevitably involve Watch Dogs 2.
Speaking with Gamespot, Ubisoft senior vice president of sales and marketing, Tony Key, confirmed that Watch Dogs has sold 4 million copies in its first week and thoughts have turned to Watch Dogs the franchise.
"Creating a new franchise like that is the hardest thing to do in our industry because there’s so much risk involved," Key said. "We’re incredibly happy with the sales of the game and the experiences that the people are having. So it’s a franchise. It goes into the franchise barn and now we figure out what to do next. It’s something that we can build on now."
In fact, there’s already a movie deal on the cards being produced in conjunction with Ubisoft Motion Pictures. Though the term ‘franchise’ doesn’t necessarily mean Watch Dogs 2 will make the light of day, it’s going to happen, especially considering the developer’s strategy for milking everything it can out of franchises that make them money – see Assassin’s Creed for details.
"Any team that’s going to make a sequel is going to have to come up with something innovative and entertaining," said Key. "Otherwise, the brand doesn’t grow. That’ll be the challenge for the guys, if and when they start talking about making another game."
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