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Ubisoft Undecided On Increasing Its Game Prices To $70 In 2021

Publishing behemoth Ubisoft has revealed that it has yet to make a decision in regards to increasing its game prices to $69.99 for 2021.

Speaking during its third quarter earnings call overnight, the company was quizzed if it aims to bump up the price of triple-A games to $70 for the next financial year ended March 2022. One of the games that could potentially see this type of price hike is Far Cry 6, which is due for release later this year.

In response, the company’s chief financial officer Frederick Duguet commented:

In terms of pricing, we’ve been analysing the competitive dynamics of the past quarter and we are still looking at new opportunities, but we have not made any decision yet.

NBA 2K21 was the first PS5 and Xbox Series X/S game to receive a price hike, which retails at $69.99, and a number of other companies soon put in place similar price hikes, including Call of Duty: Black Ops – Cold War from Activision and Demon’s Souls from Sony.

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Elsewhere in the earnings call, Ubisoft revealed that it will continue to support The Division 2 throughout this year and into 2022 with fresh content.

[Source – VGC]