PlayStation has announced that it has extended its partnership with Europe’s UEFA Champions League, having sponsored the organisation for the past two decades.
The continuing partnership will see Playstation and UEFA teaming up through 2021 – 2024, which means Sony will be presenting Player of the Match and Player of the Week award across its weekly games. In addition, PlayStation will continue to support the UEFA Champion League Gaming Hub via the enhanced UCL Fantasy and Predictor games, which you can access via mobile and desktop applications.
Eric Lempel, Sony’s marketing head honcho, commented:
We have enjoyed a strong collaborative relationship with the UEFA Champions League for over 23 years, delivering unique football experiences to our community of PlayStation fans around the world. Football is integral to the PlayStation DNA, and we know many of our gamers are as passionate about football as we are.
Related Content – Sony PS5 Complete Guide – A Total Resource On PlayStation 5
UEFA’s Marketing Director, Guy-Laurent Epstein, commented:
PlayStation has been a valued partner of the UEFA Champions League for more than 23 years, so I am delighted that we are able to celebrate a three-year extension to our relationship.
UEFA’s long-term partnerships with innovative brands like PlayStation are invaluable to UEFA in promoting our competitions globally, and in particular in the digital space, so we look forward to continuing our relationship as we enter a new UEFA Champions League cycle.