It should not come as a surprise that Statista expects revenues from the global online games market to hit $29.48 billion in 2025. And that’s not all – the institution projects that this figure could actually grow by a CAGR of 4.87% in the next few years, leading to a market volume of about $35.66bn. Such trends could not be anticipated if game providers were doing nothing to engage players more.
And now that modern players have become multiscreen consumers, providers are adjusting by offering responsive designs. But are they worth your consideration? Can they help game providers advance? If you have such questions, you don’t need to worry because this article will explore just that. Continue reading to learn more.
Increasing your competitive edge
Do you actually know that, according to experts, you might need at least five times more resources to acquire new customers than retain existing ones? Now that getting new players seems expensive by the day, you want to take advantage of every opportunity to stand out. Thankfully, responsive designs can actually help.
Looking at the statistics, BusinessDasher claims that adopting such designs can encourage up to 74% of users to come back to a website. This explains why even the best online casinos are now using them to differentiate themselves. Every player would want a seamless experience, regardless of the device they use to engage.
This could be the reason why over 90% of websites are actually using responsive designs. Given that almost every game provider has adopted this design approach, would you want to seem inconsistent by ignoring them? Remember, since most players love responsive websites and games, using them can actually lead to 11% higher conversions compared to when you ignore them.
And have we even mentioned how such sites can lead to an increase of up to 15% in unique clicks among mobile phone users? This means that more players are likely to click on interactive elements on a website or game when it adapts seamlessly to their mobile device screen size. At a time when many players are turning to mobile gaming, ensuring your games are responsive can really help you improve your competitiveness.
Increased mobile usage
We have already hinted at how many players are now opting to game using their mobile devices. In fact, if we were to consider the statistics, you may be surprised to learn that, according to Influencer Marketing Hub, they are about 3 billion. As if that’s not enough, other experts approximate the number of mobile gaming apps to have surpassed 150 billion. Any gaming provider that ignores such statistics only harms their brand.
You wouldn’t want these players pinching or zooming your games just because they use smaller devices to engage. Therefore, to offer such audiences worthwhile encounters, game providers are coming up with designs that work well even on mobile devices. This actually shows you’re concerned about customers’ changing preferences, which could help strengthen your brand perception.
By the way, are you aware that about three-quarters of users consider a brand to be credible just by considering its design? It gets worse for sites that aren’t optimized for mobile since, according to Kanopi Studios, 60% of users may never trust them. Or, worse still, 57% may never recommend such games.
On the flip side of the coin, taking advantage of these designs can give an impression that your platform is customer-focused. According to Superoffice CRM, going in this direction can be beneficial as it may make you 60% more profitable than if you hadn’t.
More benefits for game providers
Just as we have mentioned, you might not be successful if you don’t cater to multiscreen consumers. But if you have to meet this need by maintaining separate sites, operating your business can really be expensive. Responsive designs help to save on costs as you only need to sponsor one website that appeals to all visitors, regardless of their device.
Plus, such websites/games can help game providers implement changes quickly and easily. This comes in handy when you want to, say, fix a typo – you won’t have to do it more than once. And do you know what? Google actually loves such designs. Imagine what’s needed to stand out in an industry worth $29.48 billion. And again, many games are launching everyday as other game providers continue eyeing this market.
Since search engines normally tend to favor platforms that give users great encounters, you may want to include responsiveness in your SEO efforts. Sometimes, we do not have much time to update or refresh the outlook of our game interfaces. Instead of hiring a designer to address every aspect of your game/website, responsive designs can help providers quickly make the adjustments themselves.
What is our final word?
There is no denying that a lot has changed in the gaming industry. Gone are the days when players primarily accessed online games via their desktops. Continued tech innovations have ensured that we can now engage in these games even on the go.
But, humans, being value-oriented as they are, would not want frustrating experiences just because they switched gaming devices. That’s where responsive designs come in. They help players access consistent experiences across multiple devices. And the benefits can be many – from increasing competitiveness to improving relevance.