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Win a pre-release PlayStation Vita by… eating Taco Bell?

Today, at the Consumer Electronics Show, Sony has announced that the PlayStation division has partnered with Taco Bell to reward hungry—and possibly unhealthy—gamers with an early PlayStation Vita.

Still not sold on eating Tacos? The Japanese hardware giant isn’t just giving a few Vitas away–oh no, far from it. A winner will be selected every 15 minutes.

The contest is starting on January 26 through March 11. There are three ways to enter the draws, and we’ve posted the official directions below:

 

UNLOCK THE BOX: Beginning January 26th, Taco Bell’s specially marked $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and medium fountain drink – will also provide a code that can be entered online for an instant chance to “unlock” and win a PS Vita.

BATTLE: Download Taco Bell’s new mobile app to check out the exclusively designed Reality Fighters Dojo game where you can “battle” your friends to win a PS Vita.

BOAST: Taco Bell’s online contest will encourage you to submit a photo or video “boasting” about what you’re willing to do for a PS Vita. Submissions will then go into an online gallery where you and your peers can vote for the winners – it could be you!

 

If you win, not only will all your friends be jealous, but you’ll also be getting a similar package to that Vita first edition bundle. That means you’ll be receiving a 3G/Wifi compatible Vita, a 4GB memory card, a copy of Little Deviants, and your choice of either LittleBigPlanet, ModNation Racers: Road Trip, or MLB 12 The Show (no Vita travel case).

Bottom line: Sony wants us to get fat.

Source: PS Blog