Analyst: Sony under pressure to drop PS3 price
- Posted March 11th, 2008 at 06:37 EDT by Mike Harradence
- 4,342 views
- 21 Comments
David Mercer, the Principle Analyst for Strategy Analytics, has suggested that Sony will likely be under increased pressure to lower the price of the PlayStation 3, following Microsoft’s decision to reduce the price of its Xbox 360 console throughout Europe.
"Sony will be nervous that the PS3's recent sales surge may fizzle out now that the premium Xbox 360 undercuts the PS3 by £40, and the cheapest Xbox model is almost half the price of a PS3”, said Mercer.
Despite this, Mercer stated that Sony would likely hold off on any price cuts until later in the year, adding, "Sony will be scrutinising the daily sales reports, but will probably try to hold out until later in the year before making its next price move."
The 40GB PS3 currently retails for GBP 299.99, with the Xbox 360 Elite being reduced to GBP 259.99 this Thursday.
Comments
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dj_sup3r1or |
sup3r1or- 6:58am GMT - March 11th, 2008
- 2
Thouce cnts at microsoft pulling out their reserves:(
Go on Sony dont be scared.
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dj_sup3r1or |
sup3r1or- 6:58am GMT - March 11th, 2008
- 3
Thouce cnts at microsoft pulling out their reserves:(
Go on Sony dont be scared.
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Fiddlesworth
- 7:56am GMT - March 11th, 2008
- 7
Blu-ray games and movies, lossless audio over HDMI, Wi-Fi and better reliability - worth a LOT more than another £40.
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robbinator |
cowkong- 8:12am GMT - March 11th, 2008
- 8
Whats the point of having a 360? U can just play them on ur computer, then theirs the PS3 where u can only play their games on the PS3. The xbox is just a crappy version of a microsoft computer, sony actually made their system hav compettion against the computer.
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chimmy
- 8:34am GMT - March 11th, 2008
- 9
They could sell a model with 1GB HDD (people will upgrade anyway), scrap the DAC chip to allow streaming of the raw sound signal (a dedicated DAC/receiver will do a better job anyway), put the Card Reader back in (£2)... and you have a system that's not only cheaper than the current 40GB model, but it's more appealing to movie buffs (plus internal card reader is better than having a seperate unit danggling from the usb)... I'll buy that!
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Paranoimia |
Paranoimia- 9:10am GMT - March 11th, 2008
- 11
I don't think Sony need to drop the price. £40 isn't the same pschological barrier that, say, £100 would be. A superior, reliable machine for the price of a game? I know which I'd buy!
Sure, a basic 360 is half the price, but it's also pretty useless. By the time you buy the add-ons and upgrades to make it worthwihle, it costs around the same as a PS3, if not more.
MS would have to pay me to take a 360, and even then I'd have to think twice.
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Orbilator |
Orbilator- 9:10am GMT - March 11th, 2008
- 12
What you all forget is the 120gb drive on the elite is useless. You can copy films to it or mp3's, you need to rip them, What a waist I say, M$ better sort this out asap,
You cant even play your movies off disk on the 360 unless your connected to the net!!! who brilliant idea was that ?
Not like the PS3 were all your movies can be copied onto it with no fuss what so ever,
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AclayPS3
- 10:32am GMT - March 11th, 2008
- 14
If Sony doesn't drop the price on the PS3 in Europe, then they sure have a lot of confidence in the PS3. Even though the PS3 higher priced than the Xbox 360 overseas it still sells better. The price drop will help surge 360 sales obviously, but I think that if people want a premium product, they will pay more money for it and that is what Sony is counting on.
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JstuFly |
JstuFly- 12:25pm GMT - March 11th, 2008
- 15
The extra £40 for blu-ray and tons of other things definately is worth it! However, £40 still makes a difference and WILL be the deciding factor in which console to buy for some people who don't research into it! So however great the PS3 truely is. Sony will have to drop the price.
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Crono
- 8:55pm GMT - March 11th, 2008
- 18
I think £200 is the magic number in the UK. I hope Sony actually drop their price to that much by the end of the year, it would be a disappointment if you were to wait nearly a year for saving £50 or so.
Sony need to open their eyes and look at the biggest gaming market. (Europe) Europe has shown the most loyalty to the Sony home consoles than any other region, they would make a killing if they dropped the prices - which are already ridiculously high compared to the US & Japan. (Launched at over $850 here and currently $600, the price the American media were making such a fuss over)
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zbamf
- 9:32pm GMT - March 11th, 2008
- 19
And don't forget (if this already hasn't been said yet) that you get free online with PS3. You need to pay the extra £40 for xbox live, so this makes it even.
PS3 has been out for a year now in EU and we haven't actually received a price drop yet. We got a 40gb PS3 with reduced ports and slots also without B/C, so that was the only reason why the PS3 is £299 over year in UK, we may see a PS3 price drop depending on how the 360 price drop effects sales.
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InfernoReaper |
GrimDarkling- 1:47am GMT - March 12th, 2008
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Well, I'm just tickled that Microsoft will lower the price in the region of low sales to beat out the PS3. Maybe that's why I haven't gotten a 360 yet. The US pays full price while they drop price everywhere else to compete. I'll buy the Elite when they pull their heads out their ***es and be fair. I won't pay $480 and risk losing all my game saves because MS wanted a head start.
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PS3-The Ultimate Machine
- 11:05pm GMT - March 13th, 2008
- 21
I don't think Sony will give us a price cut just yet,remember GT5:Prologue is just around the corner,i think that's when Sony MIGHT cut the price,to give it that extra push.
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