Blu-ray hardware sales up following Warner announcement
- Posted January 22nd, 2008 at 11:53 EDT by
- 3,418 views
- 26 Comments
Just a few days before CES 2008, early in January, Warner Brothers announced they would start supporting Blu-ray exclusively starting in May this year.
As we all know, software sales have been more favourable towards Blu-ray ever since early 2007. However, hardware sales for standalone Blu-ray players have also received a significant boost following Time Warner's recent announcement, after previously facing significant competition from standalone HD DVD machines.
The NPD group recently released the hardware sales for December last year, in addition to the first two weeks of January. You can check out the hardware sales below:
(Note: The hardware sales for North America do not include PlayStation 3s or 360 HD-DVD add-ons)
The month December compared to the first weeks in January:
As you can see, Blu-ray players outsold the HD-DVD players roughly by a 60 to 40 margin.
Lastly, the week before the WB announcement, and the week afterwards:
There is a substantial difference between the sales before and after Warner Brothers exclusivity announcement.
Although these sales clearly show that Blu-ray is taking an even bigger lead over HD-DVD, Paramount Pictures and Universal Studios confirmed to have no plans to change their strategy at this time. Of course, Warner Bros. and Paramount Pictures also offered similar comments before switching to Sony’s high definition medium.
Stay tuned for more Blu-ray news as we get it.
Thanks to Digital Bits for the images.
Comments
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Ill_Omen17 |
Ill_Omen17- 11:57am GMT - January 22nd, 2008
- 1
really after i heard warner flipped i was expecting this to happen
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Dave-The-Rave |
Dave-The-Rave- 12:07pm GMT - January 22nd, 2008
- 2
Make you wonder why the heck HD-DVD players still sell at all !!??
What makes people say well this format is obviously losing..lets buy it anyway !!
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ShadowPelican
- 12:19pm GMT - January 22nd, 2008
- 4
You know what I find weird?; the fact that the Cell Processor was invented by Sony, IBM and TOSHIBA!.....and yet Toshiba also supports HD-DVD. Kind of a dumb business strategy IMO.
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Organic_Shadow |
OrganicShadow- 12:35pm GMT - January 22nd, 2008
- 6
WOW that's a big jump. Just goes to show that marketing and the way consumers see a product can counter low price any day.
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thegame97338 |
G_PIG79- 1:49pm GMT - January 22nd, 2008
- 9
I'm greedy, I want all studios NOW......but Batman Begins, and the Matrix trilogy will hold me over a little..
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wocyob
- 2:34pm GMT - January 22nd, 2008
- 11
@dave-the-rave
the only reason hd-dvd players are being sold ..is that alot of people still dont know what there buying...they see a cheap hd player and go right ahead and buy it without thinking...thats why it is very confusing to the buyers...they need to drop hd-dvd soon so people wont buy it and then have to waste money when theres no movies being put out for it
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a_n_t_h_o_n_y |
a_n_t_h_o_n_y- 4:04pm GMT - January 22nd, 2008
- 15
@ ShadowPelican
To understand that, you need to understand how Japanese companies work. Just because two companies are in heavy competition in one sector, does not mean that they cannot collaborate on another project. They are not the arch enemies that we make them out to be. It does not matter if Toshiba and Sony are competing in this format war. They obviously saw that there was a business opportunity available when the cell began development, and they went for it. The two companies do not hate eachother.
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InfernoReaper |
GrimDarkling- 4:33pm GMT - January 22nd, 2008
- 16
@ jockamo: Is that all you say? Your comment says nothing in response to this article.
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As soon as HD-DVD loses their last 2 major companies, it's over.
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DeadOnArrival06 |
DeadOnArrival06- 8:15pm GMT - January 22nd, 2008
- 21
Awesome! Can't wait for Blu-Ray to own 100% of HD Market!
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reccodog |
reccodog- 8:54pm GMT - January 22nd, 2008
- 23
Wow. Thats quite the change. Tosiba really needs to wake up and smell the defeat. So, Microsoft planing on building a Blu-Ray add-on for the please.kick.me(360)? That will not work out the way thay will want it to work. Who is going to buy a $340.00 machine and a $179.00 HD-DVD add-on then find out that they will not be able to use that HD-DVD add-on, then having to go out an buy a $200.00 Blu-ray add-on. It's cheaper and overall better to get a Playstation 3!
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ironflag55555 |
ironflag555- 9:13pm GMT - January 22nd, 2008
- 24
damn even vhs put up a better fight then hdvd back at there time xD
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Naucious23 |
Naucious- 9:52pm GMT - January 22nd, 2008
- 26
paramount is jumping ship I know it, directors have told me this but I dont understand why they are holding out I'm guessing legal reasons but until then.....
awesome, can't wait! lol
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