Blur to do for racing what CoD did for shooters, says Activision
- Posted May 8th, 2009 at 16:48 EDT by Mike Harradence
- 32 Comments
Michael Griffith, CEO of Activision, has said that the publisher hopes the upcoming Blur will have as big of an impact on the racing genre as Call of Duty has had on first person shooters.
Speaking during the company’s quarterly earnings call yesterday, Griffith stated, “From a business perspective, we are targeting Blur to do for racing what Call of Duty did for shooters, and that was the goal when we originally acquired Bizarre Creations to make this game.”
Griffith divulged that the racer is shaping up particularly well, noting that journalists will be able to get their hands on it for the first time at E3 in June.
"Blur brings real innovation to the racing category and is looking very strong. You will all get a chance to see this game first-hand at E3, but suffice it to say, we are excited to be entering this genre with this game,” he said.
Activision Blizzard’s Robert Kotick also chipped in, adding, "... we have we think a unique opportunity in the racing genre with Bizarre Creations, one of the great developers of racing product, and we are especially excited about entering what has been historically one of the biggest categories of video games that we have not been in before, and as Mike said, we expect to do in that category over time what we did in the first person action category with Call of Duty."
PSU will be in attendance at E3 next month, so we'll be sure to bring you our impressions of the ambitious racer from the show floor.
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bilbo_bobbins
- 12:04pm EDT - May 8th, 2009
- 4
and you said it once. I didn't say it at all. beat that MR.
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no1kevlin
- 3:59pm EDT - May 8th, 2009
- 19
I remember when Metropolis Street Racer came out and I got it for my Dreamcast and it blew away any other racing game around. I never played and of the PGR games they went on to do on Xbox but I heard good things about those.
I'm looking forward to seeing what they can do.
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Pwnage_Gamer
- 4:25pm EDT - May 8th, 2009
- 21
So, they mean that it won't have a huge change on the genre until the 4th game coms out? Guess we have a while to wait.
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Gamerkid99
- 4:37pm EDT - May 8th, 2009
- 22
I'm pretty sure Gran Turismo did that about 10 years ago or less =/
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pizzamonkio
- 6:18pm EDT - May 8th, 2009
- 23
Didn't Gran Turismo already do this? Hey activision/blizzard good luck but, I don't believe you! Ha!
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Funeralfog
- 1:50pm EDT - May 9th, 2009
- 27
yeah, fat chance it would be better than GT. if only they would REASE IT ALREADY
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graphixmaster
- 3:45am EDT - May 11th, 2009
- 31
One of the best things COD has done for shooters is make a great online experience. If Blur could create an addictive and deep online experance then they might have a chance.
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niminum239This will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!
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