Consumers buying PS3s faster than production
- Posted August 28th, 2008 at 15:44 EDT by
- 27 Comments
In a recent interview with Die Welt, Sony CEO Howard Stringer made a claim that the PlayStation brand had captured casual gamers long before Nintendo. Stringer stresses that even though they had the software to corner that market, that Sony did not pursue it as they should have. Instead, Sony's strategy was to create a console that appealed to gamers who play a lot which also had a ton of functionality.
"We held the same target group with the Singstar karaoke game. But perhaps we neglected to pursue that avenue," admits Stringer. "Playstation games are rather designed for those who play a lot. Although it's a different strategy, it pays off. We currently have a production bottleneck with the PlayStation 3 ... Consumers are purchasing our PlayStation 3 video game consoles faster than we can produce them."
As expected, Stringer also noted that he does not see Nintendo's latest craze, the Wii, as a rival.
"The Wii is not succeeding at our expense – it is not hurting us. We decided years ago to build a game console that offers much greater functionality."
For those curious about price cuts. Stringer made sure to mention that he doubts there will be one before Christmas. While this does disappointment, it makes sense for Sony to deny the cut until it happens.
Source
Comments
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frank_magnet |
Frank_Magnt- 4:00pm BST - August 28th, 2008
- 2
That blu-ray drive was the genius marker and i'll challenge anyone who disagrees.
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terminator12259 |
tacitassassin25- 4:12pm BST - August 28th, 2008
- 4
who says the ps3 isnt selling. go playstation
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Odium_Generis_Humani
- 5:28pm BST - August 28th, 2008
- 6
@2 Oh, you'll find plenty of people who agree....NOW! I was saying that when people all over (including, I'm sure, a TON of people on thi very message board) was whing "BUT IT'S A GAMING CONSOLE FIRST!" They scorned Blu-Ray because of what it did to the price! And because of that, THE WHOLE WORLD disagreed with you...BACK THEN. Now it's genius. The crowd truly is fickle.
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Chauch
- 6:36pm BST - August 28th, 2008
- 11
Well as far as the Wii goes,its a great console with poor software.They have totaly forgot about hard core gamers thats for sure.Sony is doing what they always have done is give you variety.I cannot justify buying a Wii with only a hand full of games to chose from.
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SamTheSkater
- 6:43pm BST - August 28th, 2008
- 13
nicely done sony! but this was no surprise. sony wins every console war.
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Ocelot1987 |
METSTM- 7:30pm BST - August 28th, 2008
- 16
I knew PS3 was going to be a great console since the very beginning. I'm glad a lot of other people are starting to see that now.
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bracomadar |
bracomadar- 7:34pm BST - August 28th, 2008
- 17
Way to go Sony! I still think they should release a PS3 LittleBigPlanet bundle in time for Christmas. That would be the greatest bundle since NES with Mario & Duck Hunter ;)
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Ninja-KiLLR |
Ninja-KiLLR- 7:51pm BST - August 28th, 2008
- 18
there was only one ps3 left at bestbuy when i was there not to long ago and that one was a new 80 gig so i believe it
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mynd
- 7:57pm BST - August 28th, 2008
- 19
He never siad that.
"
Stringer: It's a different experience. The Wii is a well-made device that has found a new target group. For a while, we held the same target group with the SingStar karaoke game. But perhaps we neglected to pursue that avenue. Playstation games are rather designed for those who play a lot. Although it's a different strategy, it pays off. We currently have a production bottleneck with the Playstation 3."
Thats all, a biottleneck can simply mean they are having difficulties producing PS3's, nothing about consumer demand.
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snookerlee
- 7:59pm BST - August 28th, 2008
- 20
so what the f""" all the pps that brought the 40g 1 our f""""" theses is full bull
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svtschmidt
- 8:02pm BST - August 28th, 2008
- 22
It's easy to make that claim but where are the numbers to support that statement. I hope it's true.
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PS3-The Ultimate Machine
- 1:26am BST - August 29th, 2008
- 24
I just hope they don't dumb down the ps4 in fear of getting the same starting issues as they got with the ps3,Sony FTW!!!!!!
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richkaos |
richkaos- 5:27am BST - August 29th, 2008
- 25
@ 6 I must have been in the minority back then along with yourself as i saw the addition of the blu ray player to be genius right from the off, I was pleased that Sony had pulled out the stops to produce a truely updated piece of kit that would really have a decent technological life span. And it really is true that in life you get what you pay for
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speeddragoon |
speeddragoon- 9:25am BST - August 30th, 2008
- 26
the ps3 gets better and better every week.
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paul123
- 8:17pm BST - August 31st, 2008
- 27
hmm he said he have a bottleneck, with production, and they cant keep up with demand, Nothing to do with sales..........Sony need to start working on there software for the ps3 and getting home and there online service sorted out... before the xbox360 comes out. with there update, but i think the 360 as already been a major success, and done what it needed to do. sony might outsell it in the end,., but you must remember there is a new xbox coming soon. it was never ment to go on as long as the ps3.
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