To counter today's HD DVD "Buy Day" celebrating The Transformers release, Disney has kicked off a buy one get one free deal on select Blu-ray releases.
The sale, which runs until Saturday, October 20 is currently being honored at Best Buy, Circuit City, Hastings, and Amazon.com. The following titles are part of this deal:
Annapolis
Apocolypto
Bridge to Terabithia
The Brothers Grimm
Casanova
Chicago
Chicken Little
Dark Water
Deja Vu
Dinosaur
Eight Below
Enemy of the State
Finding Neverland
Flightplan
G.I. Jane
Glory Road
Goal! The Dream Begins
Gone in 60 Seconds
The Great Raid
The Guardian
The Haunted Mansion
The Hitchhiker's Guild to the Galaxy
Invincible
Jay and Silent Bob Strike Back
King Arthur
Ladder 49
The Lookout
Pearl Harbor
Pirates of the Caribbean: The Curse of the Black Pearl
Pirates of the Caribbean: Dead Man's Chest
The Prestige
Primeval
Reign of Fire
Remember the Titans
Roving Mars
Sky High
The Wild
Wild Hogs
This promotion should likely drive Blu-ray sales by a significant margin this week, and make a huge rival to HD DVDs big releases. Now is the time to stock up on Christmas presents and catch up on movies you've yet to purchase.
For further details and future promotions, be sure to check back soon!
Source: Amazon

Disney has always been a marketing genius. I tell you what, Sony should take some advice from Disney's PR and Marketing officials.
Just wait until the xmas season... Blu-Ray's will be on sale for $10- $20... EVERYWHERE
Lame old titles. This is supposed to combat Transformers???
transformers is lame, man, i watched it again on dvd and it sucked balls
just like how Superman Returns was HD DVD only, now its ours on Blu-ray. So will Transformser. Blu-ray will consume all that HD DVD has. HA!
The one that I have interest in would be the POC series. Gotta love Depp, Knightely, and Bloom. :E
too bad i have almost all those already except a couple of duds. would be a great deal for alot of people. many of those are only like 20 bucks on amazon.
Could you imagine if Sony was part of this too? There would be almost the whole BluRay library in there!
Transformers is a great movie, and I really want to get it. But I wont....until its on Blu-ray. I wont even buy the DVD cause I dont want any money going to them until its on the BD side. I will however be taking Disney up on there offer.
I just bought 2 on amazon for $24 and some change the other day. I always wanted The Prestige.
psn id: gingo.... i'm glad sony have disney on their side because disney are awesome and this was an ingenious plan to intercept hd dvds buy day or whatever its called