• Posted December 1st, 2008 at 12:16 EDT by Mike Harradence
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In-game advertising sensation Double Fusion announced today that it has ramped up its PlayStation 3 portfolio by snapping up all-new advertising deals with publishers including THQ, SEGA, Eidos and Midway. 

News comes in light of a particularly favourable year for the videogames business, with the company posting substantial revenue growth as it continues to offer dynamic, immersive marketing programmes not available anywhere else.

Double Fusion President and CEO, Jonathan Epstein, commented: “One only has to look at the recent videogame sales figures to realize that games are the one form of entertainment consumers don’t want to live without.”

“We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”