F.E.A.R. the black cats

  • Posted February 11th, 2009 at 15:23 EDT by Eric Blattberg
  • 2,459 views
  • 16 Comments

In two days time, London-goers will see the epitome of fear. Seriously, what could be more horrifying than delightful black kittens?

Kotaku caught wind of Warner Bros. Interactive Entertainment's clever catvertising campaign. On Friday the 13th, trained black cats will roam the city of London wearing terrifying F.E.A.R. 2 pajamas. Very frightening indeed.

Image

A Warner Bros. representative explained the quirky campaign.

"Every day people are bombarded with so many advertising messages that it can be easy to miss them," said Charlene Allen, Warner Bros. Interactive Entertainment spokeswoman. "With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way."

London folk, we strongly advise you to stay in your homes this Friday. The consequences of prowling the streets could be dire and irreversible. Do the right thing.

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Comments

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What are your thoughts?

  1. hatrix | hatrix

    • 3:26pm GMT - February 11th, 2009

    Wow, what a stranger approach to advertising, or as you guys put it, "catvertising" :snicker:

  2. englishgolfer

    • 3:30pm GMT - February 11th, 2009

    we'll see how "trained" they really are at the end of the day. wonder if they'll find all the cats??? i can see it now, how animal lovers will be up in arms over the fact that warner brothers releasing cats out on the streets of one of the biggest cities in the world. what would the headlines be the next day??

  3. toasty_T | toasty_T

    • 3:35pm GMT - February 11th, 2009

     @2 The cats are on leashes dude :P

    Cats are awesome. Caturday = best day of the week.

  4. Demon_Dog

    • 3:55pm GMT - February 11th, 2009

    lol strange marketing technique... but i guess it fits the day... would be better if they were off leashes and trained to return home at the end of the day.

  5. daevv | daevv

    • 4:24pm GMT - February 11th, 2009

    Fear alma? no no no fear PETA!!

  6. Craig-Handley | craig-handley

    • 4:51pm GMT - February 11th, 2009

    Well that is original xD

  7. Cdn_Cuda | Cdn_Cuda

    • 5:18pm GMT - February 11th, 2009

     Smart advertising.  I always look when I see someone walking a cat down the road...  

  8. Prayer350z | Prayer350z

    • 5:25pm GMT - February 11th, 2009

     ...lol?

  9. Thanatos465

    • 6:05pm GMT - February 11th, 2009

    why would they want ppl to feel bad luck, wont u want good luck to sale the game?

  10. BlueRevolvuR | BlueRevolvuR

    • 8:03pm GMT - February 11th, 2009

     I expect a lot of bad luck to happen. Then again, the black cat thing is just a superstition, or is it? 0.o

  11. stovich | TasteLikeBurning

    • 2:21am GMT - February 12th, 2009

    *on a side note: those are some pretty kitties in the pic. Cats are so bada55.

  12. Azuman | AzuKatsi

    • 4:48am GMT - February 12th, 2009

    It is known among the Arabian Countries that Black Cats are Clone of  Ghosts...   @_@

  13. Dragoonlord | KillZone3000

    • 9:07am GMT - February 12th, 2009

    Lol.very strange indeed! :S

  14. SamuraiClarke

    • 9:43am GMT - February 12th, 2009

    Oh Jesus!
    Those cats look 100% identical to mine.

  15. princevegeta1980

    • 10:47am GMT - February 12th, 2009

    Hope these aren't trained killer psychotique kittens!

    LOL!

  16. Schirm54 | Schirm54

    • 4:06pm GMT - February 15th, 2009

    wow very clever advertising... good one WB

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