NPD: PS3 owners unaware of multimedia features
- Posted August 9th, 2007 at 16:43 EDT by Mike Harradence
- 6,345 views
- 30 Comments
Research obtained from NPD reveals that many consumers who own a PlayStation 3 are unaware of the systems various multimedia features beyond it's standard functionality as a disk-based videogames console.
The study, titled Next Gen Functionality & Usage, details that, while PS3 owners are found to download as much online content as those who own an Xbox 360, the majority of users were actually unaware of this function. Furthermore, most were more familiar with the Xbox 360’s online capabilities than that of PS3’s, and as a result were more likely to play games online on Microsoft’s next-gen console than Sony's.
The study also shows that around 71 per cent of those that own a PS3 as well as would-be owners rate the systems backwards compatibility option as its most important aspect; however, only 37 per cent were aware of it as a standard feature. Elsewhere, only 40 per cent of those who own a PS3 were aware of it’s capabilities as a Blu-ray player, though the number of those aware of the machines high definition output was considerably higher at 50 per cent, compared to only 30 per cent with Xbox 360.
Anita Frazer, an analyst at NPD commented: "I think what this really means is that gaming and all that is has to offer consumers has to be the first and primary focus of the machines and the software developed for them, whether it's from the first or third party manufacturers. While the extra features might be nice, they're not going to be a primary driver of a sale of a system.”
"That said, to the extent that the extra features might provide additional revenue streams for the parties involved, yes, there is more promotion needed to get consumers aware of the features and using them. I get asked a lot by people outside the industry if PS3 sales will benefit because it's a reasonably priced Blu-ray DVD player, and while I never believed a non-gamer would go out and pick up a PS3 in order to play movies, our research now backs this [belief] up. The systems are, by a big margin, game-playing devices."
We at PSU can only concur; consumer awareness in the additional features of PlayStation 3 could not only prove instrumental in increasing sales, but also attract consumers that are otherwise not interested in video gaming to perhaps utilize it as a means of testing the waters.
Source: Next Gen
Comments
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gksamsgolf |
gforcedynasty- 5:14pm BST - August 9th, 2007
- 3
This is the responsibility of Sony and Hollywood, who put their movies on Blu-ray.
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Ryoma
- 5:17pm BST - August 9th, 2007
- 4
this shows the reason why i dont have a ps3, i buy a console for playing games and thats it, i dont buy movies because when i see a film once i never want to see it again, i will get a ps3 when it is about 200 pounds and it is currently 425 pounds here in the UK which is equal to about 750-800 dollars
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wiscfan23 |
wiscfan23- 5:19pm BST - August 9th, 2007
- 5
They (Sony) are trying to increase awareness, what with the PS3 included on the "free" movie offer. They list and show the PS3 right next to the standalone. Maybe they should consider a Multimedia bundle adding the BD remote and a copy of Pirates 1 or 2, then sell them right next to the other standalones.
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stennex |
stennex- 5:28pm BST - August 9th, 2007
- 6
Well i already worked the S@%T out of mine even loaded on yellowdog 5.0.1. Asome stuff, more content is needed though. I plan on utilizing more of that OS function very soon. But Sony for godsake put some informational booklets out there explaining the other functionality of the system. My friends and family members always shock when they see me using mine or i mention something about one of these functions. For example i use to stream movies from certain sites but they all moved over to divx arrrrggggh. The PS3 is really the home entertainment hub killer. Nothing else is needed. With updates opening up more and more capabilities of the PS3, it is becoming the No1 choice for the next 10yrs.
P.S. To those of you who keep asking or writing questions about the disk drive speed go and google it and you will see that the drive speed is way ok to use right now, but i bet you that Sony with an update will be able to up the speed if they need to.
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Untildeath89 |
willmakenewonesoon- 7:54pm BST - August 9th, 2007
- 14
and who do we blame for the marketing?
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Playstation3Pride |
THS-Pride- 8:13pm BST - August 9th, 2007
- 16
What they should do really to get apoint out is the movies, u can add onto cable TV but no 1 really pays attention,, but movies everyones eyes r glued to the movie screen, i think u could get the point across with jawdroppings
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Master_Man
- 8:44pm BST - August 9th, 2007
- 17
stupid fat rich people buy a ps3 and dont know what it can do
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njc3190
- 9:31pm BST - August 9th, 2007
- 18
why the heck would anyone spend that much money on the ps3 without knowing its capabilities outside being a games console?? if u want just a games console with a few added features, get a 360!!
oh, and thats why the "over-pricing" makes sense. i dont care about its price, im getting it the end of this year, because i trust sony will deliver and believe me its gonna b much more than just a games console to me!
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kidkotic2001 |
hotshot2001- 12:25am BST - August 10th, 2007
- 20
I make sure I know exactly what I have before I buy anything thats electronic. I guess that is something that I would belive. My parents have a ps3 for bluray my dad found out it was smarter to buy a ps3 than a bluray. He likes technology he even used it for music and ofcourse now games. BUt my mom thinks that its just a dvd player. LOL Im pretty sure there is more people out there that are the same way.
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thegame97338 |
G_PIG79- 4:02am BST - August 10th, 2007
- 21
I use my PS3 for every thing, and am very happy, especially with the announcement of a soon to be DVR add on, or download in the near future.....
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Playing Beyond Today |
Cottonmouth1- 9:46am BST - August 10th, 2007
- 22
I feel that they ask people who don't own one cause I have did everything in the book, Streeming movies-check, browser and a installed os-check, Ps1 Ps2-check,Downloaded games-check, external hard drive holding movies:music:photos:and Game data-check,point is if you really use the features then you will feel like you got your money worth, It runs the living room in my house for entertainment and we have also stop using the computer so much also,
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The Cleaner
- 11:14am BST - August 10th, 2007
- 24
Who cares who cares? WE JUST WANT GAMES OK!
GET SOME GAMES OUT PLEASE - I AM BORED AND I PAID TOO MUCH MONEY FOR THIS BOX WITH NO GAMES. GAMES SONY GAMES. NOT BLURAY OR LOOKING AT FRIKKEN PHOTOS OR SURFING THE WEB - I HAVE A PC. JUST GET US SOME GAMES GAMES GAMES.........Did you get it?
Games please!
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scott333
- 11:29am BST - August 10th, 2007
- 25
Maybe it's up to the ps3 users to create some commercials that show usage and put it on youtube. I'm surprised sony hasn't already called out to the creative people to make home commercials for their product. make it a contest or something. Just a thought anyway.
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The Cleaner
- 10:20am BST - August 11th, 2007
- 27
scott333 - the reason why Sony has not "called on" users to make home made commercials to post on youtube is they got caught faking it with that stupid PSP blog that pretended to be a user and ended up being another big fat Sony lie. As a result any so called home made adverts showing up on Youtube is going to be met with ridicule, suspicion, or apathy. Sony needs to work very very hard over a very very long time to earn back any credibility. Thats why I think they should just focus on making high quality games and cut the crap.
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QuickSilverD |
QuickSilverD- 11:08am BST - August 11th, 2007
- 28
I think they asked all the wrong people. there is no way this can be right
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InfernoReaper |
GrimDarkling- 8:02am BST - August 17th, 2007
- 29
How are these people so woefully ignorant? Did they not read anything about the PS3 before they bought one? It says Blu-Ray on the front of the box!!!
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Soviet-Messiah |
Soviet-Messiah- 4:34pm GMT - October 29th, 2007
- 30
I am extremely skeptical of the "fact" that only 30 percent knew about the 360's HD capabilities. Also downright unbeleivable is the "fact" that only 40 percent knew that the ps3 is a blu-ray player. I want to know who was asked/questioned with this survey, as well as the methodology involved. If the test was done say with gamers from Egypt or Mexico, who do not have the same access to HDTV as say Norway or America, then or course I could believe these statistics, but these "results" are highly suspect as I doubt that a large enough sample was taken from a sufficiently large enough and diverse enough group of demographics to assertain these sweeping generalities that are being passed as "fact". The simple point is: I call Bulls**t
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