Due to the overwhelming demands that the Blu-ray consumer has been causing for Netflix, they are preparing to finally beef up their arsenal of titles available. They’ve stated that somewhere around 1,500 titles will be brought in for rental usage by its customers.
It is not yet known how many of these titles will be unique and how many will be just a surplus of stock for their already in-stock items, fortunately, it will more than likely cut down wait times for those queued items.
We figure that these figures are in complete relation to the format war finally ending and Netflix now recognizing that they need to offer a wider and deeper selection for their subscribers. One of the side-effects to this however is the fact that it may increase costs for the consumer. With high definition movies coming at a higher expense rate in comparison to standard definition, it only makes sense. Take this with a grain of salt for now though, as nothing has been set in stone.
"It seems apparent that content will cost us more. Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins." CEO Barry McCarthy stated.
We’ll let you know if and when they decide on a price increase or not.