No Blu-ray support for Xbox, says Microsoft

Aaron Greenberg, Group Product Manager for Xbox 360 has debunked speculation that Microsoft would support Sony’s Blu-ray format following the demise of HD-DVD.

Greenberg stated "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience."

Instead of adding Blu-ray playability to the 360, Microsoft will continue to invest in Xbox Live and other online services.

"We're the only console offering digital distribution of entertainment content," Greenberg said. "We definitely expect we will trail in February as a result of our supply constraints," adding that "By April, we will be in a very healthy inventory situation," which is just in time for Grand Theft Auto IV which is to be released in late April.

In closing, Greenberg commented, "We still think we have a great value, that we have significantly better value than Sony. Every month we've actually been in stock we've outsold them by a 2 to 1 margin."

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  1. DnA19

    • 12:42pm GMT - March 13th, 2008

    who cares! both microsoft n sony are politicans. they both lies so mush, it hard to believe anything that they say!  thinking about it sony would be stupid to give xbox a blu-ray add on,

  2. Righteous

    • 12:54pm GMT - March 13th, 2008

    pride is not good for business

  3. 1solidsnake | solid1snake67

    • 12:56pm GMT - March 13th, 2008

    hahahahahHHAHHAHAHAHHAHAHAHHAHAAHHAHAHAHHAHAHa loosers ms  xbox fans will never get MGS4 Muhahahahahah exclusive to ps3 forever

  4. badz_ps3 | BAdz2363

    • 1:01pm GMT - March 13th, 2008

    why would you have inventory issues so long after launch? demand is high, but i doubt its THAT high.

  5. Phileoca

    • 1:07pm GMT - March 13th, 2008

    and how many months would you say your inventorry hasn't been in stock?  because the PS3 is kicking a** and taking names.

  6. AclayPS3

    • 1:14pm GMT - March 13th, 2008

     I can't believe what that fool Greenberg said,"We have significantly better value than Sony". Give me a break. Microsoft can't even fix the Red Ring of Death problem with the Xbox 360, all they can do is come out with new chips that "lower" the failure rate, and Greenberg is saying the 360 has a significantly better value.. Ha!

    I have not seen any signs of Xbox 360 shortages in my area.

    Oh yea, and Greenberg failed to mention the sales of the Xbox 360 compared to the PS3 overseas because the PS3 has outsold the Xbox 360 in Europe and Japan. Microsoft probably thinks that they don't need to capture the overseas markets. All Microsoft cares about is the U.S. market.

    I think that even when Xbox 360 is in full stock this year, the sales of the PS3 and Xbox 360 will remain pretty much the same. I know for sure that the Xbox 360 might do well in April just because of GTA4. There will be people that might just go with the 360 as a cheaper alternative just to play GTA4 and I just hope that  it wont happen.

  7. Phileoca

    • 1:14pm GMT - March 13th, 2008

    Since Launch:

    http://vgchartz.com/hwlaunch.php?cons1=Wii&reg1=All&cons2=PS3&reg2=All&cons3=X360&reg3=All&weeks=156

  8. sleepyzombie

    • 1:16pm GMT - March 13th, 2008

    The "Xbox Experience"?

    Is that when you have to send your console away for three months due to bad manufacturing/development?

  9. funkybudda | funkybudda

    • 1:21pm GMT - March 13th, 2008

    lol, sore losers.

  10. Fiddlesworth

    • 1:29pm GMT - March 13th, 2008

    Even Microsoft admitted they pretty much maxed the 360 out decoding high-bitrate AVC to HD DVD's spec. Blu-ray max spec is considerably higher so they'd probably have to put an extra chip (extra expense) in the 360 or drive just to help decode the video. I don't know if BD-Java has higher processing costs because it's capable of much more than HDi, too. CELL needs no assistance!

  11. IONIXX | IONIXX

    • 1:34pm GMT - March 13th, 2008

    this is GOD WOHO SUCK IT EASY XBOTS!, and aclayps3 is right, greenburgs a moron, if M$ honestly thinks their better than sony, their dumber than i thought

  12. FizzeL | fizzel89

    • 1:36pm GMT - March 13th, 2008

    ummm....Xbox 360s are in stock at my local Circuity City, Best Buy, and GameStop....pffft...keep making excuses M$

  13. Die-romantic | Demon_King

    • 1:37pm GMT - March 13th, 2008

    Ha invest in xbox live while taking cash month and year Micro$oft you suck since when has xbox been a company i thought it was Micro$oft

  14. Daz | miami2399

    • 1:48pm GMT - March 13th, 2008

    They have been in stock everywhere I have gone. This gen has been all about giving back for M$. Give back your broken 360, and now give back your obsolete HD media device.

  15. gingo | gingo

    • 1:51pm GMT - March 13th, 2008

    psn id: gingo..... Microsoft couldn't swallow their pride for one time as they have to had paid sony for royalties if they started making blu ray drive which is sad

  16. XtremeCoaster | XtremeCoaster

    • 2:01pm GMT - March 13th, 2008

    Good I am glad Microsoft does not deserve Blu-ray!

    PSN ID: Xtremecoaster

  17. HazdoTT | Tazmyster

    • 2:08pm GMT - March 13th, 2008

    blu ray is too gd for them lol

  18. chilledbreeze7

    • 2:12pm GMT - March 13th, 2008

    This is fantastic news!!!!!!!!!!!!!! We don't want the 360 to have blu-ray!!!

  19. hush404 | hush404

    • 2:14pm GMT - March 13th, 2008

    Good luck MS. Getting up to 50gb worth of content for a single movie on those sh1t boxes.

  20. thegame97338 | G_PIG79

    • 2:14pm GMT - March 13th, 2008

    M$ keep making mistakes, your just keeping people from enjoying Blu-Ray, oh well I guess that means more sells for the PS3, darn it ,LOL...

  21. GR8ST | GR8ST

    • 2:17pm GMT - March 13th, 2008

    "...better value than Sony"??? Is that because xbox charges customers to play on line? Or because of the crazy failure rate of the xbox360? Or that you can play an obsolete high def disc instead of the winning format? Or because the xbox doesn’t come with HDMI? Or because the power of the xbox has been tapped and the PS3 only begun? Or because an xbox DVD can hold 1/6 the coding/content as a PS3 blu-ray? I’m confused. What’s the “better value again?”

  22. Stickemup

    • 2:18pm GMT - March 13th, 2008

    I agree with everyone, I went to Wal-Mart yesterday and I saw a bunch of 360s in stock. I don't think there has ever been a time since it launched that I've gone to a store and have seen them out of stock. I think SOME people might buy the 360 because it's cheaper just to play GTA4 but I also think there are a lot of PS2 owners who are VERY used to playing GTA on their perfect PS controller, and are also waiting for GTA4 to release on the PS3.

  23. Jono-PK | Jono_2007

    • 2:20pm GMT - March 13th, 2008

    lol  lets hope most people at microsoft just die  lol

  24. Gomersoul | Gomersoul

    • 2:29pm GMT - March 13th, 2008

    "We're the only console offering digital distribution of entertainment content,"  yeah right greenberg. go back to bed son

  25. NYFAN | Gomersoul

    • 3:04pm GMT - March 13th, 2008

    The XBOX would RROD before you could finish downloading that HD media to it...  Actually GR8ST the XBOX does come with HDMI but I think it is only the Elite one that does..Maybe the arcade as well not 100% sure

  26. play17boy08 | play17boy_Al

    • 3:22pm GMT - March 13th, 2008

    Stupid move on M$ part they should have taken the Blu-Ray but sucks for them and by the way where are these people who cannot fing 360 because since they first lauched i have never had problems finding one in the store.

  27. VesNL | Ves

    • 4:03pm GMT - March 13th, 2008

    Wrong choice unless their planning on releasing a new xbox in the 1Q of 2010

  28. HAZE

    • 4:41pm GMT - March 13th, 2008

    The most powerfull player on the planet is blueray ms knows it and thats the bottom line.

  29. Staude | Staude

    • 5:48pm GMT - March 13th, 2008

    they must mean in the american market only.. because world wide they have been outsold for a while

  30. psn_frov | frov

    • 6:14pm GMT - March 13th, 2008

    Tsk Tsk, why did he have to repeat the 2:1 ratio AGAIN, just drop it, you're behind two months strait and HD DVD lost, so stop excusing and whining and get back to work

  31. phejej

    • 6:36pm GMT - March 13th, 2008

    greenber said we have a better value than sony.what? we have a better value than sony because you have to pay to play online and ours system has the RROD, oh that's sound better.

  32. VEGAZ5

    • 7:13pm GMT - March 13th, 2008

    i agree with every one M$ sucks they don't deserve BLU-RAY

  33. AZURA-DRAGON | Azura-Dragon

    • 7:18pm GMT - March 13th, 2008

    no matter what Sony always in the top

  34. Fevor

    • 7:34pm GMT - March 13th, 2008

    microsoft i hope you die soon !!

  35. Redrider | Warhawk1

    • 7:36pm GMT - March 13th, 2008

    I TOLD YOU SO...........LOL!  You got to laugh at the comment that the X360 would be outselling the PS3 if they had inventory! The X360 is in it's third year of production and they don't have stock??? Where is the lame 'o excuse for that one??

  36. Bingepurge_99

    • 7:44pm GMT - March 13th, 2008

    the fact of the matter is most of north america has bill's genitalia so far down thier throats that they cant see 2 inches infront of them, and what ever bill tells me must be true., and if i dont listen he's gonna hurt me. ppl need to rise up against him, and stop the bill gates brain washing.

  37. caveman7

    • 8:37pm GMT - March 13th, 2008

    "We're the only console offering digital distribution of entertainment content,"... gues they don't know about sony's secret online store.

  38. Demobot

    • 8:58pm GMT - March 13th, 2008

    I winning a format war brings the PS# better games then Congrats. If not well better luck next year boys. And from what I hear, Sony's online store is a joke.

  39. jacil14 | jacilo

    • 10:27pm GMT - March 13th, 2008

    hold on for a minute why is ms taking all the playstation exclusives like GTA and DMC4 wtf? their making mills of games sony make!

  40. InfernoReaper | GrimDarkling

    • 12:32am GMT - March 14th, 2008

    Not in talks...anymore. Sounds like someone didn't get a Blu-ray drive...  They better focus on Xbox Live because that's all they have going for them right now. 

    ---

    Digital distribution of entertainment content?  Half your install base can't even get it because you sought fit to sell a console with no hard drive.

    ---

    Supply constraints is right.  My girlfriend had to wait 3 weeks to get her 360 replaced at BestBuy.  She even upgraded to an Elite in hope that it was more reliable.  I'm to the point of thinking that either a lot of people are having to get replacements or Microsoft is keeping the supply low to create demand.

    ---

    Outsold 2 to 1?  Does this count all the replacements?  Were they only in stock the first year the 360 was out and had no competition?  These comments seem very vague with no credibility to them whatsoever.  There is no way the retail demand is this high.

    ---

    So what about Europe and Japan?  If the value is "great," why has it failed to beat the PS3 in both of those markets?

  41. Deusthousand | Deusthousand

    • 12:50am GMT - March 14th, 2008

    Man listen,as cheap as those systems are,they will NEVER have a shortage.If Sony is only 5 million consoles behind then this console war is over.If my numbers are wrong correct me please.

  42. chimmy

    • 4:36am GMT - March 14th, 2008

    investing in online distribution over BluRay makes sense, I don't see BluRay having a long shelf life anyway.  But surely MS's biggest issue is a console that is not robust.

  43. vonzar

    • 4:41am GMT - March 14th, 2008

    Last time I checked, lower price does not always mean "Better Value".  Yes it has a small advantage price wise, but in no way is it the better value.  It is fast becoming obsolete, were as the ps3 has even reached it's full potential yet.  I hate microsoft more and more everytime they talk s**t.  They are a bunch of arrogant pricks.

  44. D3v1lwqer23

    • 4:48am GMT - March 14th, 2008

    Yeah I would like to hear the 2 to 1 source myself.  So what are they gonna do when Sony starts its online video service?  Then has everything that Live has?  I dont think MS sees whats coming, or knows what they're dealing with.

  45. jicaley | UKMF-Jay

    • 5:40am GMT - March 14th, 2008

    Ive rented one of their so called HD films off the marketplace and the picture quality is no where near as good as a BD disc. The Xbox downloads are all at 720p rather than the 1080p that Blu-ray offers. In short, they suck!

  46. French | French

    • 5:59am GMT - March 14th, 2008

    I don't understand how they can say that 360 is outselling PS3 2-to-1.... Since Nov. 2006 the 360 has sold 12.1 million units, PS3 has sold 10.8 million units (at a much higher price I might add).  Tell me if I'm wrong... is 12 million twice as much as 11 million?????  I think M$ needs to send their execs back to grade school.

  47. chubacca

    • 7:20am GMT - March 14th, 2008

    Who cares?

    I prefer that price was lower than having a Bluray in Xbox 360 anyway. Ive got one in my PS3 already and dont use it much for movies cause I only got two and I dont watchem anymore.

  48. princevegeta1980

    • 10:10am GMT - March 14th, 2008

    bluray is too good for xbox

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