SCEA: Latin America is "huge opportunity" for PS2
- Posted November 14th, 2008 at 11:45 EDT by
- 3,011 views
- 24 Comments
Speaking at the BMO Capital Markets Interactive Entertainment Conference yesterday, Sony Computer Entertainment America’s Vice President of Sales Ian Jackson has outlined further plans for the PlayStation 2. With Sony's consoles struggling in all three major territories, the company is expanding its presence in Latin America.
Jackson brushed aside this week's dismal NPD data for PlayStation hardware sales in October, pointing out that Sony's long-term performance is still unparalleled. “We are going into our ninth Christmas with the PS2. Never been done with a console manufacturer in the history of the industry," he said. "Nine years in, and PS2 is still on the shelf this Christmas and is still selling very well, and as a matter of fact in a tight economy, is a great value proposition for the consumer.”
He went on to discuss Sony's prospects in the southern hemisphere. “The significance of the Latin America market is huge. Obviously from a population standpoint I don’t think it’s a big secret that this is a huge opportunity. We will put a number of resources in place to cater to that market.”
“We’re now launching there," Jackson continued. "There are countries in Phase 1 Latin America that we’re aggressively gong after, and they include Chile Argentina, Columbia, and Peru.” Phase 2, slated to begin this month, will apparently include Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Venezuela, while Phase 3 covers Uruguay, Paraguay and Brazil.
Jackson thinks the last of these markets is vital. "We’ve identified the Brazilian market as probably the biggest market opportunity for us, and that will be the third part of our launch which will take place over Spring 2009."
Comments
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Fiddlesworth
- 11:51am GMT - November 14th, 2008
- 1
"With Sony's consoles struggling in all three major territories" WTF are you smoking? PSP struggling in Japan? PlayStation struggling in Europe? I think you need to do some research Edwin and realise the universe doesn't revolve around North America.
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dirigiblebill
- 12:14pm GMT - November 14th, 2008
- 2
As a Britisher I'd already cottoned onto that fact, Fiddlesworth :)
I accept that the article intro glosses over the details, but surely you're not suggesting that Sony's machines are finding unmitigated success worldwide? PSP is doing extremely well in Japan, yes, but the PS3 and PS2 rarely break 10,000 weekly sales. And when was the last time the PSP outperformed DS in Europe? Or the PS3 the Wii? Sony has its high points, of course, but PlayStation isn't exactly in the pink on the whole. -
supamariobrotha |
supamariobrotha- 12:36pm GMT - November 14th, 2008
- 3
just cut the price to $200 maybe even $250 and playstation will have a good holiday season
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mister_meeh
- 12:54pm GMT - November 14th, 2008
- 4
lol does anyone edit their work?
it's opportunity. not oppErtunity lol.
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dirigiblebill
- 1:01pm GMT - November 14th, 2008
- 5
All credit to him, but you can blame my editor for that :p
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Josekenshin |
josek- 1:13pm GMT - November 14th, 2008
- 6
well now the PSN show on list latin American territories like COlombia, Chile, Argentina, mexico and others...and the PS products was release on this country by SONY include mine country.
www.Sony.com.ve/ps3
But my Country venezuela isn´t on the list o suported country for PSN users yet.
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GunTeng
- 1:34pm GMT - November 14th, 2008
- 7
Its hard to believe that some countries are so far behind others that they have to wait so long to get such choices as we get every day.
But its also a great thing that the 1st time they get the console, they have such an amazing library to choose from & at a very cheap price ( although maybe not in their eyes). Lets hope SONY fully support them with as many game translations as possible, otherwise it will be a bit unfair.
And what about 3rd party games? Who will translate for them?
I hope SONY know what they are doing with this.....the support needs to follow the console.
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Seba501
- 1:48pm GMT - November 14th, 2008
- 8
Well, Sony has finaly release the Ps3 officialy in chile, but at almost 550 bucks
Sony need to do the same tihng that MS has done in latin america, releasing their games at the same time that USA, import consoles by themselves. In chile the stores have to import tha Ps3 for themselves and its too expensive.
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TheRichMan |
TheR1chMan- 4:12pm GMT - November 14th, 2008
- 11
Please edit the freakin title to say "opportunity"... lol its bothering me so bad.
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Kamahl |
Kamahl_rg- 4:24pm GMT - November 14th, 2008
- 12
we've had the PS2 in latin america (i live in peru and got one in 2004) since it launched in the US, same as the PS3, never officially launched here but our stores import them from the US, the only way this could be a success is if they sell it for less than the people that import them.
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Josekenshin |
josek- 5:08pm GMT - November 14th, 2008
- 14
Is rare i mean Colombia, Brasil are Venezuela´s neightborgs both of them apear on PSN list since a cuple of weeks but...veenzuela isn´t there is this post is true will be getting suport this month i guess XD
CONFIRMED:
Mexico, Colombia, Peru, Chile, Brasil and Argentina are now Officialy suported by Playstation Network all PHASE 1 .....i guees that this confirme the acces this months for the Other countries like Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Venezuela.
PD: Brazil is listed as PHASE 3 country but is already listed. GO CHECK!!! latinos !!!
NOTE: i have friends on PSN Mexico and i can talk whit them and play using my PSN US account.
WAITING!!!! for Venezuelan Support!!!!!
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whitegamer009
- 6:52pm GMT - November 14th, 2008
- 15
The PS3 has more to offer than the 360 and Wii and does not really need the price cut! It might be a good idea for Sony to take $50 bucks off but the system is a good buy and as the saying goes you get what you pay for! When you buy a 360 for $200 bucks you don't get a HDD which will cost you around $100 and you also don't get a Wi Fi adapter which cost $100 and you don't get Blu Ray which in the long run will make a difference in the history of gaming!
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reincarnate
- 6:58pm GMT - November 14th, 2008
- 16
latin americans are too poor to buy a ps3. they will still struggle to afford a ps2. i'll help out by letting them cut my grass because im a nice guy. LMFAO
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Rafaelcbf12 |
Rafaelcbf- 7:20pm GMT - November 14th, 2008
- 17
@ 16. Your the reason nobody likes you f u c k ing americans. And someone please tell Mr.Jackson that not all latin america is south of the equator.
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talibankiller |
talibankiller27- 8:13pm GMT - November 14th, 2008
- 18
they should just lower the ps3 price since its 700 dollars over here in mexico, and make more ads cause i have seen tons of 360 ads but never a ps3 commercial
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PS3sR2DEAR
- 5:34pm GMT - November 15th, 2008
- 20
Has Latin-America just awoken from deep slumber or something ?
Perhaps it had a Latin-East-West Wall that got torn down, I missed the news!?
Umm, perhaps Playstation had no more pins to put on its map for potential sales ?
Is / Was latin-America a new State or something, because I knew they existed, this all sounds really Racist to me.
Some sort of Ban on Latin-America for 9-Years !?!?!?
How many other Countries does Playstation NOT know about ?
Maybe Ricki Martin could do an advert for Playstation.!
And what is Playstation going to do about those 1000's of PS1 and PS2 games that have already been bought by the rest of the world, could we perhaps see a re-release of all those impossible to find games ?
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Merovingian
- 12:28pm GMT - November 16th, 2008
- 21
@16... Poor? LOL. Let's say... I'm in Brazil, I have a PS3 since its launch, which, at that time, cost me US$ 1.590 and I have more than 20 games by now (including, Resistance 2, COD:WaW, Dead Space and LittleBigPlanet, each costed me around US$145)... Am I poor? Sorry, but I don't think so.
Playstation trademark has always been very strong in Brazil, since playstation one. We always had the chance to buy it on almost every eletronic store, even on supermarkets. The whole problem is its price, coz, as it's imported by the stores who sell it, it's way more expensive that it would be if officialy imported by Sony. Furthermore, as most of these stores import consoles and games from US, we usually have new releases a week after US and some times, even before EU.
I don't know if oficially bringing PS2 to Brazil would be a very good move. It has always been here. I bought mine a couple months after US release as most of my friends did. PS2 Brazilian install base is huge, most of the peopla I know have a PS2, even those who can not be considered a "real gamer".
I know that Ps2 still sells very well and thinking like a executive, it's very hard to set aside a product which is, undoubtly, still a success. However, as long as Sony remains stuck with Ps2, longer PS3 will take to surpass its predecessor.
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x-man360
- 11:46am GMT - November 17th, 2008
- 22
Has Latin America been under a rock playing Super Nintendo for the last 20 years? I agree with #16 and Latin America is poor. That's why PS2 is huge opportunity for them. Not to mention that it cost $99! Anyway, Gears 2 outsold Resistance 2 and the 360 will outsell the PS3 this holiday season. lol
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RagingStorm |
RagingStormX- 11:52am GMT - November 17th, 2008
- 23
Here in the Bahamas the PS3 goes for $800 (USD and BSD are equal)...and all new games are $110 a pop. But to be honest, I buy my new games from Amazon and Ebay lol...saves me atleast $50 - $60. I hope the make it Latin America and The Caribbean. : /
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