SEGA expecting strong sales for The Incredible Hulk
- Posted June 5th, 2008 at 12:08 EDT by Mike Harradence
- 2,203 views
- 12 Comments
SEGA has said that the publisher is expecting its upcoming movie tie-in The Incredible Hulk to turn in a solid performance when the game hits shelves this summer.
Speaking to MCV, Ben Payne, Product Manager for SEGA UK, commented: "The Incredible Hulk is Marvel's second biggest property, so awareness of the character is high. As usual, the success of any film tie-in video game is linked to the film itself.”
"Thankfully this film is going to be massive, and is well timed, in that it gives Indy IV its deserved moment in the spotlight, and is released two weeks before Prince Caspian.”
"We envisage the game doing very well, especially as none of us will be watching the football."
Payne further added that the company would be backing the game with a significant marketing campaign, adding, "We are replicating our Iron Man cinema activity for the The Incredible Hulk.”
“Over the opening two weeks of the film which is released on June 12, we will hit 1.5 million admissions across Carlton Screen and Pearl and Dean advertising,” he said.
The game splices key moments from the upcoming movie with various other plot points taken from the comic books. Set in New York City, players will have the opportunity to destroy multiple objects throughout the open-ended world, some of which can be utilized as makeshift weaponry in an effort to aid Hulk as he battles against legions of gigantic foes.
The Incredible Hulk hits PlayStation 2 and PlayStation 3 on June 5th in US, June 27th in UK.
Comments
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TonySnow85 |
TonySnow85- 12:17pm BST - June 5th, 2008
- 1
first hahahahahahaha first day as a member. um this game will blow big baloons. believe me
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princevegeta1980
- 12:35pm BST - June 5th, 2008
- 3
Not for me, this look's like another rushed cheap movie adapted game, look what happened to the ironman game!
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Solid_Squirrel |
ZeroTheSquirrel- 1:47pm BST - June 5th, 2008
- 6
IT does seem to have potential
from what I've seen it seems to be using the Ultimate Destruction Engine
which was basically perfect for Hulk the only drawback was the game was too short for it's own destructive good
If they screw that already working formula
SEGA is filled with morons
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dirtydog1979 |
DirtyDog1979- 2:49pm BST - June 5th, 2008
- 8
SEGA are not developers on this game only publishing it SEGA need to grow some and make a game........ thats good of course!
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evilmonkey501 |
evilmonkey501- 4:05pm BST - June 5th, 2008
- 10
I cant believe sega still exist. golden axe might be OK though, but if they're expecting strong sales from this, as their "Flagship" earner, then even I could run sega! (into the ground that is)
on a side note...didnt we see this movie already? not even 5 years yet and already a remake? I like E. Norton, but I will probably rent the bluray, and not spend 30 usd to see this movie....is this the next chainsaw massacre franchise?
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lurkingshadow89 |
DEATH555666- 9:48pm BST - June 5th, 2008
- 11
sega please dont be counting on it to much everyone thinks about getting the game out to sell with the movie if u all would sit back and really work on the game over a year or two u could preduce some of the most amazing games out there but instead all the consumer ever gets is a poorly made nightmare. that has glitches.
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