Sony excited about new holiday campaign
- Posted November 3rd, 2007 at 16:54 EDT by
- 3,660 views
- 24 Comments
With the launch of the $399 40GB PlayStation 3 in North America, Sony is projected to have a good holiday season with a potential turning point for the PS3 in terms of popularity and sales.
The new holiday campaign which recently kicked off takes a different approach from the previous campaigns that focused on power rather than other aspects. The new wave of ads shows off the PS3 the way it was meant to be shown with mention of Blu-ray, PSN and Home.
Peter Dille, Vice President and Marketing for SCEA had this to say in conjunction with the new campaign:
"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."
Dille later pointed out that since the price drop of the 80GB PS3 to $499, the MotorStorm-bundled PS3 has shown great success in the market. He also mentioned that in addition to the two current television ads, more will come in the near future.
It does look like Sony is very confident and pleased with the current marketing of the PlayStation 3. Many would cite that Sony is a year behind, as this should have been their first concept back in November 2006 when the PS3 was released instead of the abstract “Crying Baby” ads. Either way, that is the past and it seems as if Sony is learning and is dedicated to make sure the broader market gets the message that the PlayStation 3 is here and ready to compete.
Source: GameDaily
Comments
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Honorabled0
- 7:44pm GMT - November 3rd, 2007
- 4
dude everyone knows that it has a blu-ray player in it wow
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GT5_all_the_way
- 10:23pm GMT - November 3rd, 2007
- 13
I think that sony will make a killing. People have been waiting for this, and with Grand theft auto 4 and Gran turismo 5 coming Sony will...make a killing.
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PS3sR2DEAR
- 10:36pm GMT - November 3rd, 2007
- 14
It wont here in Australia with a price of $699 what a joke.
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InfernoReaper |
GrimDarkling- 11:27pm GMT - November 3rd, 2007
- 15
I only wish Sony had made it clear with some kind of stamp or something in their commercial that the PSN was free.
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alchemyuser1 |
alchemyuser1- 1:07am GMT - November 4th, 2007
- 17
hey i thought the baby ad was kinda cool dudes
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NYFAN |
alchemyuser1- 1:17am GMT - November 4th, 2007
- 18
XB2B1 do not start flame baiting... That logic is getting very old. Let's see you have WarHawk, Motorstorm, Resistance, Heavenly Sword, Ratchet and Clank, Uncharted comes out this month. What does Xbox have right now?? Halo 3?? Gears?? that it off the top of my head. MS's time has come and gone. This the beginning of the return of the KING which is SONY.
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curtisghall
- 1:30am GMT - November 4th, 2007
- 20
XB2B1, the only thing xbox360 has is halo and it's on the last installment. ps3 has more exclusives than xbox360, there no question it will bounce back in top
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reccodog |
reccodog- 12:47pm GMT - November 4th, 2007
- 22
Sony, You have finaly hit gold. With the new ads This year should be the turning piont! I have seen some of the ads and I am very impressed indeed! Here is to a good holiday sesion for Sony! Halo Sucks (all of the halo games)! Thats all that xbox 360 has and it sucks. I go to school with a bunch of morons! I say that becuase thay where saying that halo IS the best game ever and that they can't wait for halo 4 and the movie! I told them they if they were smart they would relize that the xbox 360 is cheap along with its games! They replyed with a " Well, They came out with a life size master cheif" and I said " Yea and your going to buy it and marrie it and make out with it"! LOL
Are you looking for a gaming clan? If so, Would you join for free? Well There is such a clan, its called SFC. The clan is for the PS3 version of Rainbox Six Vegas! If you wanna join CLICK HERE! Its *FREE!!
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XB2B1
- 4:58pm GMT - November 4th, 2007
- 24
Excuse me... NOTHING after Mass Effect?!? I don't exactly call Alan Wake, Fable 2, Halo Wars and Too Human nothing!! Not even mentioning many many other titles. Even the multi-platform games run and look better on the 360 (Madden anyone?) Even the Xbox Live Arcade games... Switchball is an awesome game! Not hating on the PS3, just a fan of good games!
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