Sony teams up with Future Plus for brochures
- Posted September 10th, 2007 at 13:49 EDT by
- 10 Comments
In lieu of strengthening its marketing strategy for the Holiday season, Sony Computer Entertainment (SCE) has commissioned publisher Future Plus to create brochures for the PlayStation 3.
The brochures will be a whopping 60 pages long. In addition, they will be divided into four chapters, concentrating on the console's HD capability, online features, and future game and movie releases. About 250,000 copies of the brochure will be distributed at retailers and transport across the UK.
SCE exclaimed its purpose and excitement for such a venue in its marketing strategy: "Future Plus got the objective of communicating the broad functionality of Playstation 3 in a digestible form from day one. Their solution meets the objective whilst retaining a sense of attitude and personality which is so important to play station. Deepening consumer’s understanding of the PS3 is important for us this Christmas and the brochure will play a key role in achieving this.”
Sony will be hoping that this campaign pays dividends as sales have been relatively slow compared to the Wii.
Source: MCV
Comments
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Random1448
- 2:02pm BST - September 10th, 2007
- 2
60 FREAKING PAGES! nobody's going to read that unless they ar already interested in buying a PS3. sony should make a compressed version with like 6 pages max. 60 pages isn't a brochure, it's a text book.
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mikeghtmare |
mikeghtmare- 4:06pm BST - September 10th, 2007
- 5
why so much focus on the UK; it is in the US where they are failing the most as far as I know.
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PS3-The Ultimate Machine
- 4:50pm BST - September 10th, 2007
- 7
All they need is some tv commercials,not a text book/brochure,which most people won't be interested in.
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franckribery07
- 6:11pm BST - September 10th, 2007
- 8
finally they want to take a decent step foward in the marketing area ! but with a 60 page long brochure ?!?! give me a break ...
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Alpha2
- 7:31pm BST - September 10th, 2007
- 9
It better come with a free dvd or somthing because in marketing terms this is already a bust. Yeah it's great for distiling the features of the PS3 and fully informing people what this beast can do but you;ll loose people's interest in the first 3 pages. Marketing has to be quick consice and to the point. Reduce the size of it and maybe pwople will read it otherwise it just becomes a very heavy adition to the recycling bin unless people really want to know.
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