According to GamesIndustry.biz, the introduction of the new 40GB PlayStation 3 and the price drop on the 60GB bundle has increased sales by 178% in the UK.
Currently the PS3 is standing at #3, just behind the Nintendo DS and Nintendo Wii. With Sony now offering a cheaper 40GB PlayStation 3 for GBP 299, consumers with shallow pockets are now picking up the system.
However, this that is not the only move the company has made. As previously reported, Sony has also dropped the price on the 60GB model to GBP 349 and bundled 2 free first party games with the console.
Will Sony have the same success when they bring these deals to the U.S.? Only time will tell.