Xbox 360 will beat PS3 this holiday, says analyst

  • Posted September 5th, 2008 at 05:31 EDT by
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  • 97 Comments

Jesse Divnich of Electronic Entertainment Design and Research has claimed that Xbox 360 will pull ahead of PlayStation 3 this holiday, in a controversy-courting conversation with Edge magazine. The analyst said Sony should "heavily consider" cutting hardware prices before Christmas.

"[Between Sony and Nintendo,] Sony should be the most concerned [about the 360's price cut]," Divnich declared. "...Going into this holiday season, the PS3 will not only have the highest price point, but also the smallest software library, weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2), and a less popular online network."

Scandalous. We don't know about you guys, but we think Resistance 2, LittleBigPlanet, WipEout HD and PlayStation Home might have something to say about all that.

Divnich claimed that manufacturing costs underlay Sony's refusal to shave a few figures off the PS3 price tag. "I suspect that the reason why Sony has been so adamant about maintaining its current price point is because it has not reached a more efficient scale in its manufacturing of the PS3."

"Long-term, I don't think anyone doubts the success of the PS3," he went on. "However it is currently looking like the Xbox 360 will win another holiday season against the PS3 in North America."

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What are your thoughts?

  1. P3nn | P3nn

    • 11:28am BST - September 5th, 2008

    Well he'll be sacked after these holidays...

  2. Perishing_Mind

    • 12:11pm BST - September 5th, 2008

    Analysts always make me laugh for some odd reason

  3. Dave-The-Rave | Dave-The-Rave

    • 12:26pm BST - September 5th, 2008

    The 360 can't lay a finger on LittleBigPlanet..and I think everyone is underestimating it...once the casuals get wind of it..its gonna absolutely snowball !! ^_^

  4. Lozt_again | Lozt_again

    • 12:28pm BST - September 5th, 2008

    Does this guy live under a rock or something? LBP is a bigger exclusive than anything at the moment.

  5. eagleeye

    • 12:32pm BST - September 5th, 2008

    Sorry, guys...he's right.  It's about perceived value and without a price drop, the PS 3 will seem too expensive, especially for parents looking to cut back expenses during the holiday season.  Best case scenario-for PS 3--they sell approximately the same # of units as X Box.

  6. chubacca

    • 12:49pm BST - September 5th, 2008

    Does it matter if Xbox 360 sells more than PS3? Just be happy with whatever you have. Selling the most consoles doesnt make it function any better.

    The only thing that I'm concerned about is the lack of games. I mean, Sony promissed 100's and 100's of top notch titles and here we are in September 2008 and we still only get a small handful at a time. They really have to fix that.

  7. marronthered | MarrontheRed

    • 12:59pm BST - September 5th, 2008

    eagleeye is probably right. what with the present econmic climate across the world.

    but most of the people on this site dont have to pay any bills. so that wudnt be the first thing on their minds. thats why you see the comments above like "man this dude is on crack" etc

    childish comments from children. btw i got a socom beta code !!!!!

  8. Re-versed | Re-versed

    • 1:06pm BST - September 5th, 2008

    OK.... but dont forget HOME!!

  9. ryuken

    • 1:14pm BST - September 5th, 2008

    it is a silly battle, but what I hate most  I mean the most is when I see a tv show or overhear some kid talking to his parents and they talk about the xbox like its the only console around. Like Nintendo and Sony (not to mention all the others) didnt blaze a deep and wide trail so many years before.  M$ has spent so much on advertising and shoving down peoples throat its kinda sick really. Dont get me wrong I almost bought a 360 to play bio-shock. but guess what... it'll be out for PS3 soon hahahah!!!!!! I'll save my money thank you very much.

  10. fkPS3

    • 1:20pm BST - September 5th, 2008

    marronthered: that may be true that some people don't pay bills on here, but there are lots that do. I think a better argument would be that most people on here already have a PS3, and like myself, will argue its superiority to any other system out there. I do feel like the comments in the article are very short sighted and backed with more MS money. I believe that salespeople in stores like Best Buy and Futureshop (here in Canada) are starting to push the PS3. Sure gaming is probably secondary to them as they sell it as a blu-ray player, but still. A sold unit is a sold unit. I really hope the upcoming titles, LBP, Home etc  push the sales of the PS3 past the crapbox this season. N/A has to realize that it is a better system and for an extra $50 or whatever it is now, it's well worth it. PS4Life :o)

  11. zakruz | zakruz

    • 1:41pm BST - September 5th, 2008

     Bought my 360 yesterday :]

    It didnt have wi-fi, I was like: wtf

  12. the_jim | clear_as_night

    • 1:47pm BST - September 5th, 2008

    There is a whole world out there; land and games consoles consumers do exist off the shores of North America believe it or not. I bet Ps3 dominates over the 360 in the rest of the world. Not to mention LBP is going help to appeal to a wider demographic, does the 360 even have any games of that sort?

  13. lurkingshadow89 | DEATH555666

    • 1:54pm BST - September 5th, 2008

    I strongly doubt that. especially when u compair the two game release sheets. xbox's big game is oceans space, Ps3 LBP Killzone2 Infamous. I dont know about u but if i want a space game im looking at dead space.

  14. Limanima | Limanima

    • 2:06pm BST - September 5th, 2008

    It would be a real embaracement for M$ if they doon't win the hollyday season with those prices.

  15. sn-plazaskater | Limanima

    • 2:08pm BST - September 5th, 2008

    i laughed when i saw the weaker exclusive lineup..haha are you serious..motorstorm, resistance 2, socom, home, lbp, killzone 2..need i say more? and lets not forgot whos titles also come out on pc...yeah thats "exclusive" all right haha

  16. ironflag55555 | ironflag555

    • 2:16pm BST - September 5th, 2008

    its funny seeing microsoft taking desperate meausres.then saying we are not worrying about sony, when half there sentences its sony and there price, i feel bad for the ppl that buy the 199.99 arcade xbox  N get sucked into it  . you get what you pay for LOL

  17. PS3fan78

    • 2:20pm BST - September 5th, 2008

    360 gaxbox, please somegive them an Iq test.

  18. T-Dogg400 | T-Dogg400

    • 3:02pm BST - September 5th, 2008

    Hmm will have to wait and see for sure.

     

  19. deniled

    • 3:19pm BST - September 5th, 2008

    all of these who will come out on top questions or comments are ridiculous!!! Did you see what ps3 has coming in the near future like around christmas and beginning  2009. I don't care what any other console has I gotta have my ps3 goods!

  20. ohshutyourmouth | ohshutyourmouth

    • 3:30pm BST - September 5th, 2008

    I hate to say it.......and i REALLY hate to say it but besides the exclusive line up statment, everything he says I think is true. Right now besides the UPCOMING exclusives, Sony has everything XBox has to offer but xbox has a lower price. The 3rd party games are all same. PS3 is just more ready for the future.... People are CHEAP. They will go for xbox because of the fact its cheaper. Look at the Wii in terms of quality of games. WII GAMES SUCK. Yet the system is blowing away the competetion. I REPEAT, its all about the price. People go to wal-mart over any other competitor, and why? Not because the service sucks, but because the PRICE IS RIGHT.

  21. FailedEXE | FailedEXE

    • 3:37pm BST - September 5th, 2008

    This is going to be a intresting holiday.  What's coming on the PS3 in spades and aces to the Xbox's 360 price cut and 2 exlcusives.  Here's my answer.

    Too Human flopped, Infinite Undiscovery flopped, Tales of Vesperia was a success,  Gears will be a minor improvement over the first gears and Fable 2 will most likely successed but by looking at the game, it's hardley a jump from the first one.  That's it for Microsoft, everything else will be a multiplatform battle between the two.

    Now PS3 on the other hand, I know, what hasn't been said before already? Metal Gear Solid 4 was critically acclaimed, Ratchet and Clank: Quest for Booty, and Siren: Blood Curse were received well, Little Big Planet is obviously the title everyone is waiting for, then there is Resistance 2, Valkyria Chronicles, Socom Confrontation, Motorstorm: Pacific Rift, Wipeout HD and the Virtual World Home service along with Life with Playstation.  Am I missing anything besides the obvious battle for the multiplatform games?

    Now the real question is, what is the next biggest thing for Microsoft in 2009?

  22. zeohawk

    • 3:43pm BST - September 5th, 2008

    bull**** i say bull****. there is a reason us americans are called stupid by some people.  customers still don't see the glory of having the ps3.

  23. 4eyedSnake

    • 3:55pm BST - September 5th, 2008

    who cares???

  24. Blue Pharoh

    • 4:08pm BST - September 5th, 2008

    What an utter load of BS, the closet 360 to a PS3 is the elite and it still costs $399.99.  Besides the xbox has no real exclusives since everything is released on the PC as well.  It's pretty sad when all the most acclaimed 360 titles this year have been multiplatform, bottom line for me is if the Crapbox 360 was free I would still pass.  I can play Gears or Halo on my PC if I wanted to so STFU Divnich, what are there kick back$ from M$ everytime one of you guys hypes the 360 and bashes the PS3!?

  25. TheWorldEndsWithMe | DonovanTheICEMAN

    • 4:13pm BST - September 5th, 2008

    I have two things to say firstly to Poster 15, Rauland. Can I buy pot from you? Sheesh.

    Secondly, what good does it do anyone to make a more "efficient" production line when 33% if the machines are F-ing boat anchors.

    Sony, keep up the rock solid hardware and the mad exclusives. LittleBigPlanet+PS3 FTW!   Fable 2? ROTFL

  26. NoMercy666 | Ask me...

    • 4:43pm BST - September 5th, 2008

    Did this guy forget about Resistance 2, Motorstorm 2, LittleBigPlanet, and Killzone 2?

  27. bnolan56 | snowy311

    • 5:20pm BST - September 5th, 2008

    What's he talking about? 7 of my friends who have been Xbots since the beginning just bought PS3s because of 360's weak line up. It is a very dated machine they'll lower 360s so much that you can get a Wii for the same price. Frankly, i'd get a wii for that money and then get a ps3 if i was a newcomer.

  28. Tha_Last_Romeo | Tha_Last_Romeo

    • 5:24pm BST - September 5th, 2008

    Is this guy dumb? Consoles is not like gas where you find the cheapest. The PS3 is by far the best console to buy (straight out the box). The new XBox are just like the 20GB, hopefully people know that. MS only has a large software base and most of their games sucks. I cannot name ten hot games to buy. It doesn't matter to me. I'm not getting none of the profits, I know I love my Sony products and who doesn't complain about M$ products? Bill Gates complain about M$ products..!

     

    I say this gut needs to do some more research and see who has sold the most comsoles so far this year. One season this far in will not break another console. The Xbox would have to sale less then the Wii in order to do great this season. Most of the people who have Xboxs are getting PS3s because their Xbox broke and they are tired of paying for XBL.

  29. LittleB69 | MightyB69

    • 5:38pm BST - September 5th, 2008

    hmm.. not really sure that will happen. The PS3 has been outselling the 360 by more and more units lately and there is no indication that the 360 price drop has changed that situation either.

  30. French | French

    • 6:05pm BST - September 5th, 2008

    You can tell that edge magazine is bias.  Everyone I talk to says they'll spend the extra money to have the blu-ray player alone... not to mention exclusives that outshine Gears of War 2... like SOCOM Confrontation, which a lot of Americans will want to get involved with.

  31. BigBoss11

    • 6:41pm BST - September 5th, 2008

    so what if 360 cuts the price, their games are nothing compared to ps3s. resistance2, killzone2, pshome n romours state that they might be remaking final fantasy 7 n if thats the case 360 doesnt stand a chance. so analyst go fly a kight

  32. nastanley

    • 6:53pm BST - September 5th, 2008

    this guy might be right. Nevertheless the ps3 has a good number of games coming out in a couple of monts from the homiday season. So people could still buy the ps3 in view of these titles.

  33. surtur | surtur

    • 7:07pm BST - September 5th, 2008

    Maybe Sony is not cutting the price because they are selling well right now.

    as for having a weak line up for the holidays i LOL'd at that comment.

  34. bracomadar | bracomadar

    • 7:16pm BST - September 5th, 2008

    Another friend of mine got the red ring of death yesterday :)  As far as sales; lots of people with 360's are now looking towards the PS3 this Christmas because of MGS4 and LBP.  Even though the reviews have been great for LBP, I think most are going to be amazed at the sales of this game.  It's got such a wider audience than something like MGS4.    I think most people that want a 360, have one already.  For people who wanted a PS3, they probably wanted a better selection of games, a cheaper price, and see if Blu-Ray would win out.  Well, now they got what they wanted.  Of course with the economy being not entirely stable...they could go for the "cheaper" console ;) 

  35. Dogswithguns | Dogswithguns

    • 7:27pm BST - September 5th, 2008

    Whatever, I dont care. Im not going back to Xbox anymore.... all I know is Ive got a great system PS3.

  36. IONIXX | IONIXX

    • 9:36pm BST - September 5th, 2008

    sony sould cut its price abit, i mean, its times like christmas, when everyones goin mad-shoppin that a price cut would probably work wonders....

  37. inphi | Mindplague

    • 10:21pm BST - September 5th, 2008

    "weaker line-up of exclusive titles"

    This guy is high on crack! Can you say "paid-off"?

  38. firemind

    • 10:23pm BST - September 5th, 2008

    @ 15

     

    Its like one....really....really long sentence.

     

    Bull. PS3 will beat 360.

  39. CHRISBOSH | tatti

    • 11:58pm BST - September 5th, 2008

    He might be right

  40. zombieking36

    • 12:28am BST - September 6th, 2008

    PS3 will dominate this year and next! (if the games arn't held back to badly)

  41. Pudgieluv

    • 1:38pm BST - September 6th, 2008

    Sounds to me like ms is paying these people to ?

  42. Gamemasterjb

    • 9:05pm BST - September 6th, 2008

    That's a lie. Playstation home, sony Headset,Sonic Unleashed, Naruto, final Fantasy. they better get there facts straight. Ps3 Graphics are a lot better than xbox 360.

  43. illicious | illicious

    • 2:12am BST - September 7th, 2008

    360 will win the console wars because along with the price cut a surprise release will be avalable with it. Yep. MGS4 will no longer be a PS3 exclusive. A slightly toned down version will be released on 6 dual layered DVD disks. Also for some even more bad news, MGS5 is currently being made exclusively for the 360 which will consist of  14 dual layered DVDs. MS also has plans on releasing a 360 that will hold 30 DVD disks for huge future games to combat the PS3. MS spokeperson on this special event said:  I like playing the 360 naked and so do many others in our offices.

  44. jigglespsu

    • 4:20am BST - September 7th, 2008

    More speculation, but one vitalpoint hs been overlooked.  Parents buy what they can afford and don'tknow the difference between consoles so maybe not sucha daft prediction after all.  I would be suprised if US region was led by PS3 because of patriotism alone.  It will be close and interesting to watch though

  45. firemind

    • 1:05pm BST - September 7th, 2008

    @94

     

    hahahahahha nice.

     

    Ok, Fable 2 will not sell systems, i'm sorry. Gears will. But not enough to beat all the exclusives sony has.

  46. Logit-Force

    • 1:12am BST - September 8th, 2008

    Not by a long shot!!!!!! Sony is  been in the game for a long time now, they know what they're doing,

  47. Fingal_D | Fingal_D

    • 4:44pm BST - September 8th, 2008

    @15, heard of spellcheck?, and he calls us ps3 owners "fanboys who check this site everyday."  IMO I think it is "the most stuipes thing" to buy an xbox over a ps3.  By the way both my friends who have xboxes got the RROD.  I'm convinced that I bought the better console.  Do you speek English much or were you in a rage when you were typing.  LOL

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