New PS3 ad campaign for the US
While we here at PSU loved the first set of commercials for the PlayStation 3 (minus the creepy baby one), they were clearly for gamers and did not properly market the PS3 to the general public. Sony is now launching a revised campaign in the US, displaying a greater emphasis on "player fun," perhaps hoping to capture some of the Wii's vastly growing mature but casual market.
This new campaign is rumored to be titled "Sony Lifestyle", which may purport not only the PS3 but the entire Sony entertainment line-up. In any case, we hope that Sony better displays the attributes which the PlayStation 3 has to offer, while still displaying the fun that PS3 provides for consumers. We're pretty sure that's what Sony hopes as well.