EA signs massive in-game ad deal
- Posted July 26th, 2007 at 13:29 EDT by
- 16 Comments
EA signed a huge in-game ad deal today with Massive Network.
EA senior director of in-game advertising Shelby Cox said in a statement, “EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers.”
Massive CEO Cory Van Arsdale added, “The addition of EA’s leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers.”
Massive Network delivers ads via broadband that can be changed in real-time. A billboard in a game may have an ad for Coca-Cola one day and the same billboard could be promoting the release of a new movie.
Great. But I like Pepsi....who's with me?!?!
- 8:35am EDT - July 26th, 2007
i have nothing against ads and the industry hs getting more expensive. these ads sound like a good idea. ps im typing from my PS3 and first post
- 8:36am EDT - July 26th, 2007
yeah pepsi rules
- 9:27am EDT - July 26th, 2007
Well come on guys if EA are being paid a lot of money for advertising in there games then the game has been paid for. so why don't they give the game away free! or for only a few quid, and has anyone ever thought of giving us an option if we want them in a game, there should be an option for the user to turn off the adverts. BEING PAID TWICE TO DO A GAME, WHO'S GETTING RIPPED OFF HERE THEN,,,,,US.
- 9:41am EDT - July 26th, 2007
Coca-Cola, i want Pepsi
- 11:24am EDT - July 26th, 2007
I'm a Pepsi guy lol But that's cool that they can advertise new movies coming out. Now I don't have to look at the billboards in the real world to find out about them lol.
- 11:51am EDT - July 26th, 2007
Votes are in and Pepsi wins! haha Gimme a pepsi and my PS3, thats all I need! Well I dont mind as long as it isnt just CocaCola plastered everywhere. I hate it if its just 1 major company and thats all you see.
- 11:52am EDT - July 26th, 2007
psn id: gingo... not really a fan of in game advertising but PEPSI FTW!!
- 1:46pm EDT - July 26th, 2007
- 2:39pm EDT - July 26th, 2007
hmmm is the real world mixing with games O_O
- 4:07pm EDT - July 26th, 2007
pepsi sux coca-cola the best
- 5:56pm EDT - July 26th, 2007
yeah, actually all game prices need to be lowered to like $40 at least. *And Bawls FTW. Coke is good. Pepsi, meh. Big Red, puke.
- 6:26pm EDT - July 26th, 2007
Okay.. I mean I dont see if this makes a huge difference, they already advertise in games anyway (as they said, on billboards n stuff like that). However this *should* theoretically be benificial to the consumer as this, once again, *should* lower game prices. But at the same time this is EA we're talking about, so I seriously doubt that.
- 7:05pm EDT - July 26th, 2007
maybe they will use the money to make the games better.....hhhmmm,and maybe i'm the illegitimate lovechild of peter moore and bill gates.eeewwww
- 8:18pm EDT - July 26th, 2007
this is great , btw advertising in game is all GETAWAY IDEA. have you seen the getaway pics , it got mcdonalds and PREMIER LEAGUE (EUROPEAN SOCCER LEAGUE) AND IT HAS SANYO . I THINK GTA SERIES COULD HAVE BEEN GOOD WITH THAT CAPITALIZED THAT
- 1:36am EDT - July 27th, 2007
Guys dont you get it, if EA are being paid to make a game with a advert then the game has been paid for. so why should we pay for it again! Am i the only one that can see that.
- 7:38am EDT - July 27th, 2007
Well, I think that as long as the ads don't interfere with or interrupt the experience of the game (the way a tv commercial does), then the company can charge as much for the game as people are willing to pay. It would be good PR, though, no doubt, to lower the prices a bit for "ad games."
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