EA signs massive in-game ad deal
EA signed a huge in-game ad deal today with Massive Network.
EA senior director of in-game advertising Shelby Cox said in a statement, “EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers.”
Massive CEO Cory Van Arsdale added, “The addition of EA’s leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers.”
Massive Network delivers ads via broadband that can be changed in real-time. A billboard in a game may have an ad for Coca-Cola one day and the same billboard could be promoting the release of a new movie.
Great. But I like Pepsi....who's with me?!?!