Sony to Challenge Apple and Microsoft In TV
- Posted September 4th, 2007 at 16:56 EDT by
- 18 Comments
In the coming months, Sony is quietly preparing a big investment to expand the company itself to challenge the rival of Apple.Inc. According to Chief Executive Howard Stringer, they are planning to use it’s state of the art PlayStation 3 and its PlayStation Portable videogaming machine, along with their line up of Bravia high-definition TV’s, to process such a challenge to let users download TV shows and movies. Just like Apple, letting people download music and videos from their iTunes store for people’s iPods.
Analysts expected this sooner or later because of how Internet connections have become faster over the years. They believe this will be a big potential market and later on become superior than the digital music market. Park Associates, a market-research and consulting firm, estimates that annual revenue from Internet video, including ad-based and user-paid services, could exceed $7 billion in the U.S. alone by 2010. According to more and more analysts they believe there is no winner just yet because the market is still open and up for grabs. Park Associates, Kurt Scherf, believes it comes down to who provides the best high-definition experience for consumers and viewers.
If Sony enters into the market carefully and powerfully, they will make a positive imprint in the market, helping sales of the PS3 and PSP videogame devices. Just last week, Sony introduced a new Walkman for the U.S. market, that for the first time ever in Walkman history, it can play movie trailers and music videos as an addition to listening to music. As the music download service called Connect dries out, the walkmans will be able to take full advantage of Microsoft Corp.’s Windows Media Software. Sony will face challenges with Apple and as well as the Xbox 360’s device which can also be used for video downloading. Apple will face problems too, once Sony comes into play due to the fact of movie studios they deal with.
Mr. Stringer is full sail ahead and has high hopes of causing a positive effect for Sony as a company and for the consumers they are aiming at. This is an indication of how determined he is to get the job done.
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RagingStorm
- 12:21pm EDT - September 4th, 2007
- 3
Hmmmm....the Sony Bravia is expected to be apart of their internet-video strategey? Unless they are giving away free LCD tv's, Samsung will forever be my #1 LCD HDTV brand :p
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Random1448
- 12:44pm EDT - September 4th, 2007
- 4
Cool, I'll defenitly support them. I dont wont, M$ or apple to get any of my ca$h lol.
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k_nice_66_11_77
- 12:49pm EDT - September 4th, 2007
- 5
Funny how in one department of a company there cool, but in the other they rival each other odd.....Beats me ;)
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Ljwinter
- 3:39pm EDT - September 4th, 2007
- 12
I think Sony and Apple need to just form into one and be one kickass company. The best of computers (Apple..yeah...I said it...) and video games/movies/music and basically all other electronics (Sony) would be sweet. How cool would it be to run OS X on your PS3? *Drool*
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Aratacus
- 8:50pm EDT - September 4th, 2007
- 14
we've needed HD video downloads for a long time... 360 is just barely putting HD material up on the XBL.... and obviosly with Sony Pictures making movies like "Spiderman".... and sony pictures television made shows like 'Seinfield"(srry if i spelled that wrong)... it seems like the only natural thing to do is put this stuff out there for download... its 100% profit for sony, and 100% better then paying $40 a month for 480i cable.. this is great news... though, i figured already sony would do this by the time spiderman 3 came to blu-ray...dvd, etc,..
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The Cleaner
- 3:05am EDT - September 5th, 2007
- 18
Downloads... Apple, Microsoft, Nokia & Google will likely win the portable content market. For the home loungeroom market how will Sony compete with the much larger & richer NTT in Japan, Cable & Wireless in Asia, Comcast, Time Warner, NewsCorp, & AT&T in the US? or a Telstra in Australia? The telco's are much more powerful, control the networks and have larger customer bases. I think Sony has entered the download race too late and unfortunately with an image tarnished with Rootkit scandals, invasive DRM and propriatary formats. Its also too bogged down with the Bluray so I cant see them doing a great job promoting HD downloads and the time for them to jump in will have passed. The other big problem is that Warner, Fox, Universal, Paramount, Disney etc.... compete with Sony. Why will they let them be the gate keeper? They wont. Its a big problem for Sony to get around in the near term. Microsoft, Apple etc... dont compete in the TV & Film business so it makes sense to partner. Disney have hooked up with Microsoft and Apple & AT&T are already working together and Apple has a great proven track record with the iPod.
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