Acclaim: Sony must develop new PS3 business strategy
- Posted October 27th, 2008 at 08:20 EDT by
- 55 Comments
Speaking to GamesIndustry.biz, Acclaim CCO David Perry has observed that Sony has learned worthwhile lessons from its setbacks with PlayStation 3, but that the firm is "rapidly running out of time" to modify its approach.
"Regardless of the position Sony is in right now, I think the lessons are all learned and they have great hardware," Perry began. "I'm also very encouraged to see them open the digital distribution store for PSP."
"I guess that's the point, the PS3 hardware is there," he went on. "and there are plenty of opportunities for Sony to disrupt in other ways, via new business models."
In Perry's view, the PS3 lags behind both Microsoft and Nintendo's machines in certain key respects. "If they stick with status quo, it's going to be an incredibly tough time for them. Microsoft is ahead with their online strategy and Nintendo is ahead with sales."
"Besides great games, I think the lessons learned are that price and accessibility are key," he concluded. "So what are Sony doing about that every day now, and what new business models will they introduce on PS3? They are rapidly running out of time to make these decisions."
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princevegeta1980
- 4:35am EDT - October 27th, 2008
- 3
ps3 is the best hardware on the market, I'll say that sony are ahead and not behind!
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SpyroViper
- 5:04am EDT - October 27th, 2008
- 6
I think acclaim are the ones needing to know how not to go bust.. *cough*
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d3athscyth3
- 5:06am EDT - October 27th, 2008
- 7
don't get me wrong i love having my ps3 n sony..but fanboyism aside they're right. While ps3 may be the best hardware system now, what system u think a average parent/relative whatever's gonna buy for their kid price wise? when was the last time u saw a really good ps3 add that made you say "hmm i think i wanna get that system"? i blame sony advert dept (a creepy crying baby that looks like it came from f.e.a.r hmm no) unless they get the word out "properly"..& not between us ps3 owners...we're gonna start losing games 2 crapbox & even nintendo..so hurry up sony cause i have no intentions of buying any other system
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LegendaryAim
- 5:34am EDT - October 27th, 2008
- 8
this guy isnt a moron and hes right Sony probably learned that even if they introduce the best piece of hardware by miles the average consumer is basically r etarded when it comes to knowing value.i remember a bunch of people b itching an moaning about how expensive a ps3 is and not even knowing whats in it and they chose 360 and lol they all got RROD
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LegendaryAim
- 5:34am EDT - October 27th, 2008
- 9
this guy isnt a moron and hes right Sony probably learned that even if they introduce the best piece of hardware by miles the average consumer is basically r etarded when it comes to knowing value.i remember a bunch of people b itching an moaning about how expensive a ps3 is and not even knowing whats in it and they chose 360 and lol they all got RROD
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pulga
- 5:43am EDT - October 27th, 2008
- 11
Well I really thought Acclaim was already dead, it seems they should try to change their business strategy. About Sony, around this time the console should be aroound $199. The thing is making the PS3 was to expensive and even worst now thirdparty exclusives are rare. From what I remember Tekken, Resient Evil, Final Fantasy XIII, I think GTA4 too were exclusive and now even MGS4 seem is going to go multiplatform. So people who bought an XBOX360 arent pushed that much to buy a PS3 (I dont mention Wii cause I dont take it seriously anymore it has become like a home appliance). The only exclusives are from sony and for my taste I go for sony and MS exclusives arent that many to make me want to buy it (actaully again cause that crappy 'sheet 'died with the RROD). And I feel that price has lot to do with it too, if YOU don't buy it on your own I doubt a parent would get a PS3 for his children as mentioned before. And I don't think @d3athscyth3 that sony will lose games and specially to Nintendo, what is going to be lost are exclusives and it is what has already began. I think that the next SOny system should still go with the cell and improve it to reduce the cost in its next system instead of doing a whole new research. And now the only thing I can think about is price cutting. Other than that I am quite happy with my PS3 and I really havent seen in the previous system i owned so many good games being release in a short period of time XD.
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CSUPSU
- 5:45am EDT - October 27th, 2008
- 12
I'm a PS3 fanboy, and I have to say, most of what these guys say is true...mostly, the price is what deters parents/cheapskates from buyin' the PS3...and to be honest, most of todays market is comprised of "cheapskates"...or, what I'd like to call, Smart Shoppers...
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kalitos
- 5:57am EDT - October 27th, 2008
- 13
Sony has a long term strategy, unlike microsoft that rushed their console out before it was ready; what did the consumer get? (I included) a poorly made product that brakes down at dramaticly vast count worldwide. Nintendo on the other hand is probably a good product but not appealing to such extent as the PS3 is
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Whippy1988
- 6:10am EDT - October 27th, 2008
- 16
Well you get what you pay for....and that says alot about the s**tbox 360
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mcwups1
- 6:30am EDT - October 27th, 2008
- 17
Bought my PS3 in December of 2006. Damn thing died on Friday. I have to pay $150, and wait a month before I get someone elses refurbished crap.
So, I bought another one, but it doesn't have near the options my 60 gig had. Sony needs to do a better job with their hardware too. Just like the PS2 having problems within a year with generic lasers, the PS3 looks like garbage as well.
We pay all this money, and we get an inferior product. Now, don't get me wrong....I had a 360, and got rid of it well before that piece of crap had the chance to die on me. We deserve better.
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IceShade
- 6:36am EDT - October 27th, 2008
- 19
Haha! This advice coming from a company that hasn't made anything worthwhile since NBA JAM.
@7: who the h3ll wants little kids to play the PS3 anyway? I think bluetooth headsets should be rated Mature themselves so whiny little 13 year olds can't scream in my ear while I'm trying to fight terrorism, save villagers, etc.
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