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"We're still on target," says Sony exec

  • Posted January 30th, 2009 at 08:19 EDT by Mike Harradence
  • 12 Comments

Sony Corp. EVP and CFO Nobuyuki Oneda has said that he believes the company is still on track to meet its target of 10 million PlayStation 3 consoles sold, despite yesterday’s news of a year-on-year decrease in quarterly PS3 unit sales.

Speaking in an earnings call this week, Oneda commented: "In terms of units, it is true that PS3, as compared to last year, is slightly worse, but on a full-year basis we believe we are on track to sell the 10 million units that I said at the beginning of the year.”

The Japanese electronics giant announced Thursday that it sold through 4.46 million PS3 consoles during its fiscal Q3 compared to 4.9 million during the same period the year before.

"...Relatively speaking, [compared to] the growth of other platforms, we are behind, but it's not the case that we are not meeting the target,” noted Oneda.

On the PSP front, Oneda revealed that Sony has opted to revert back to its fiscal year goal of 15 million units sold in light of the handheld’s performance over the holiday season.

"We thought 16 million would be rather difficult" to accomplish, he offered.

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  1. Drew1987

    • 3:43am EST - January 30th, 2009

    Hard to be the most expensive console during economic times like this, even if your product is better than others like it.

  2. Radha

    • 3:44am EST - January 30th, 2009

     i think this is the first time i see a honest sony exec

  3. darthrazorback

    • 3:53am EST - January 30th, 2009

    That Sony executive is too honest.  Time to fire him.

  4. Strudel

    • 4:42am EST - January 30th, 2009

    I think at times like this honesty is the best option, sure it will upset some people but will keep the majority of share holders in good faith.

  5. DemonOfRazgriz07

    • 5:21am EST - January 30th, 2009

     @3

    LOL

  6. DarkNemesis

    • 5:42am EST - January 30th, 2009

    Selling over 21 million consoles in two years at a higher price than your competitors is a great success.The 360 had to keep dropping it's price to even sell 20 million consoles and still took 3 years to reach that milestone.People also need to remember that alot of people are still waiting for a price drop and that in 2007 the PS3 dropped to $400 so of course their Holiday sales for 2008 would be lower.Anyway,when I went to Best Buy yesterday to get a new iPod,they were sold out of PS3s.They had plenty of 360s though,so imagine what the PS3 sales will look like after the next price drop.

  7. marronthered

    • 6:16am EST - January 30th, 2009

    this site is a joke "f@nboy" is an offensive word??? keep holding that sony flag up !!!!

  8. Staticneuron

    • 8:30am EST - January 30th, 2009

    10.78 million for 2008 and 8.45 for fiscal year 2008.

     

    I wish em luck. They may make it thanks to Killzone 2.

  9. syndur

    • 11:32am EST - January 30th, 2009

    well that is good news

  10. gingo

    • 4:42am EST - January 31st, 2009

    its going to be hard for all sales while there is a worldwide recession especially with the price of the ps3 at the current time, i think they should seriously consider a price cut asap

  11. mortada

    • 9:21am EST - January 31st, 2009

    well,considering the economical  contrast between this year and the last year,that is somehow a success for the ps3......let`s hope that the sales get even better because this year is ps3`s chance to strike .

  12. ctilton88

    • 12:24pm EST - January 31st, 2009

    May be expensive, but the PS3 is worth every penny.

    Good luck Sony!!!

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