Microsoft: PS3 is hemorrhaging at retail
Microsoft's Aaron Greenberg, who apparently never ceases to amaze people with his ridiculously inept media bites, has claimed that PlayStation 3 has started hemorrhaging at retail. He's come to this conclusion due to the assumption that former PlayStation 2 owners are now fleeing to the Xbox 360, despite the fact that the Nintendo Wii has almost doubled both consoles in sales.
"You can't underestimate that we're half the price of the PS3 at a time when consumers were looking for great value," Greenburg told Gamasutra. "The PS3 was down in February two percent even with the launch of Killzone 2 -- that's months of year-over-year declines. Xbox continues to head north while the PS3 is heading south. We're gaining share.
"But what we hear from our partners is that it's not just PS3, it's also PS2 down 62 percent year over year," he continued. "With that business declining, and with the PS3 business declining, it's been described to me as hemorrhaging at retail right now, and it just keeps getting worse.
"What we're finding in our research is that a large portion of the volume we're driving with Xbox 360 purchasers is actually PS2 owners choosing Xbox for the next generation. We're switching people from the PlayStation brand over to the Xbox brand."
Furthermore, Greenberg goes on to iterate that Street Fighter IV sold more copies on the Xbox 360 than the PlayStation 3. By NPD's calculations, however, the 360 format sold roughly 40K more copies on a gaming platform that has seven million more consoles in North America than the PlayStation 3. Apparently Mr. Greenberg doesn't understand that the PS3 version sold at a substantially larger attachment rate than the 360 version he's trying to push into the limelight. Despite that failed logic, Greenberg went on to discuss Resident Evil 5 sales.
"We're hearing the same early returns for Resident Evil. Not only is [Resident Evil 5] selling more, but we did a limited edition Elite bundle with that as well -- so we've obviously benefited from having this deep partnership with Capcom, and we're excited to have the Resident Evil franchise for the first time ever on our platform.
"That follows in the steps of [franchises like] Grand Theft Auto -- and we all know Final Fantasy is coming -- that have been historically associated with PlayStation."
North America isn't the world, Mr. Greenberg. It wouldn't be unreasonable to assume that Resident Evil 5 and Street Fighter IV sold more copies on a worldwide scale on PlayStation 3 than they did on the 360.