Change4Life changes strategy

  • Posted April 27th, 2009 at 23:48 EDT by Eric Blattberg

Change4Life, a U.K. initiative promoting good health and exercise, was blasted by the gaming industry when this print advertisement was revealed. Sony even contemplated suing the company that created the ad, The Gate, because the controller in the picture appeared to be a PlayStation controller.

VG247 spotted the latest Change4Life commercial, which now promotes active gaming as a healthy activity -- quite the 180 from "play video games and risk an early death."

Check out the video right here.

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