Change4Life changes strategy
- Posted April 27th, 2009 at 23:48 EDT by Eric Blattberg
- 16 Comments
Change4Life, a U.K. initiative promoting good health and exercise, was blasted by the gaming industry when this print advertisement was revealed. Sony even contemplated suing the company that created the ad, The Gate, because the controller in the picture appeared to be a PlayStation controller.
VG247 spotted the latest Change4Life commercial, which now promotes active gaming as a healthy activity -- quite the 180 from "play video games and risk an early death."
Check out the video right here.
- 6:56pm EDT - April 27th, 2009
cool. ill start,...
- 6:58pm EDT - April 27th, 2009
PS3 needs dance games...my mom wants a dance game for a PS3 that doesn't have backwards compatibility and I don't feel like getting a Wii or 360...
- 8:03pm EDT - April 27th, 2009
Glad to see them smarten up and be a little more realistic.
- 8:08pm EDT - April 27th, 2009
HAHA yo y'all England commercials SUX its stright on some Sesame Street style.
- 8:54pm EDT - April 27th, 2009
^ Do you realize that your post has three complete sentences but only one period mark? England's commercials may suck, but the American public education system is an epic failure.
- 9:09pm EDT - April 27th, 2009
^ I'm American and I agree 110%
- 9:11pm EDT - April 27th, 2009
@4,5,6 XD lmao
- 9:35pm EDT - April 27th, 2009
@5 that maybe true and i still can come up with a better television advertisement.
- 10:07pm EDT - April 27th, 2009
@Oatmeal: The adverts are good. You may not like them, but my little sister who is 6 seen this advert the other day and now realises what too much fat can do to you. It's aimed at a younger demographic, and it certainly gets the message across.
- 12:24am EDT - April 28th, 2009
nice! Aardman of "wallace and grommet" fame. "get up offa that thang and you'll feel better"
- 3:03am EDT - April 28th, 2009
- 7:34am EDT - April 28th, 2009
As an English based graphic designer I have to say that Oatmeal is wrong, it's a great advert as it effectively sends its message to the target audience, ages 3-8.
- 1:20pm EDT - April 28th, 2009
its a goverment funded advert,what do u expect....the matrix.
- 2:23pm EDT - April 28th, 2009
yeah oatmeal its for three year olds...think before you speak
- 4:37pm EDT - April 28th, 2009
@5 - there are not 3 complete sentences in that jargon he typed. At best, you have an incomplete, a fragment and an expression. What's that say about your education system? You people on here need to stop being so holier-than-thou and quit being so easily offended. Everyone's starting to act like the people that got all upset over Konami's 6 Days in Fallujah. American, of course.
- 5:23pm EDT - April 28th, 2009
WAY TO GO. Way to just completly flip what you were trying to say, seriously...but yeah go ahead and die already
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