Blur to "make racing 'fun' again"
Activision officially announced today that it's working with Bizarre Creations on a new game that it promises will revolutionize the racing genre, Blur. Yes, the game was already unofficially unveiled, but it now has a website and release window -- fall 2009.
“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Martyn Chudley, creative director, Bizarre Creations. “Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”
“We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles,” said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. “Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games.”
In development for the Xbox 360, PlayStation 3 and PC, Blur drops players into heart pumping, electrified racing action with 20 cars on the track as they try to collect power-ups and weapons to use to blast other cars out of the way. Expect more on Blur when we have it.