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Blur to "make racing 'fun' again"

Activision officially announced today that it's working with Bizarre Creations on a new game that it promises will revolutionize the racing genre, Blur. Yes, the game was already unofficially unveiled, but it now has a website and release window -- fall 2009.

“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Martyn Chudley, creative director, Bizarre Creations. “Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”

“We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles,” said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. “Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games.”

In development for the Xbox 360, PlayStation 3 and PC, Blur drops players into heart pumping, electrified racing action with 20 cars on the track as they try to collect power-ups and weapons to use to blast other cars out of the way. Expect more on Blur when we have it.

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  1. Brokentusk81

    • 2:57pm EDT - May 19th, 2009

    jabba no babba

  2. ModernWarfare2

    • 2:59pm EDT - May 19th, 2009

     

    Thats sick, but there are so many other "revolutionary" racing games coming out.

    NFS Shift, Blur, Split Second, and the list goes on, and on.

    Oh well, one more game to my collection...hopefully...

  3. MrAce

    • 3:02pm EDT - May 19th, 2009

    "on the track as they try to collect power-ups and weapons to use to blast other cars out of the way."

    So its like wipeout with wheels.

    I'll have to see more to be convinced, but I am looking forward to a good racing game.

  4. TheDopplerEffect

    • 3:14pm EDT - May 19th, 2009

    So its essentially mario kart, with cars and no mario.................nice

     

  5. mixpix72

    • 3:25pm EDT - May 19th, 2009

    ok well this sounds like wipeout with cars for one. and i am sorry but criterion has beat you to a fun racing experience in my opinion. the sp mode is amazing and the online is even better especially with all the content free and paid it is going to be hard to top burnout. at least imo.

  6. Loan

    • 3:27pm EDT - May 19th, 2009

    since this is activision blizzard im gona give it a chance of doubt , but you should go to polyphony to ask for tips about simulator or to the guys to burnout for arcade :P

    then mix it and make your own :P

  7. Varsh | UK-Varsh

    • 4:25pm EDT - May 19th, 2009

    @3: Already been done with Rollcage.

  8. O_G_H

    • 4:37pm EDT - May 19th, 2009

    Honestly, I've always wanted a a more reality-based racing game with weapons.  Not wipout with the futuristic cars, not Mario Kart with the cartoons.  Not Twisted Metal with small cars and no real "tracks" (In other words, like MKart, I wanted to actually be racing while I fight).  I wanted Gran Turismo with weaponsand Full Auto 2 was poor.  Could this be the game I was looking for?

  9. Fenix

    • 5:01pm EDT - May 19th, 2009

    @2; NFS:Shift will phail, like all NFS have before it. (Well.. underground 2 and up anyways. xD

  10. Satsu66

    • 5:15pm EDT - May 19th, 2009

    Motorstorm is fun. /News

  11. hush404

    • 5:17pm EDT - May 19th, 2009

    WAit... racing games lost their fun? Last time I checked burnout paradise still did it for me and DiRT is a beast all on its own.

  12. higgos22

    • 5:34pm EDT - May 19th, 2009

    um gt5  and all the gran turismo series have been fun and when the full release of gt5 comes out it will be fun and they alreadyhave racng games like motorstorm they're different and fun too, i cant see this being much more than like another racing game idk maybe like ridge racer with better handling

  13. Jonesy989

    • 6:12pm EDT - May 19th, 2009

     Hahaa, GRID was good but I hope this game is FUN Cause I find Gran Turismo not nearly as fun as the old games were, like the ones where you could junk around etc :)

  14. Alpha2

    • 6:15pm EDT - May 19th, 2009

    The problem with most racing games is that they're generally all the same. Adding weapons DO NOT necessarily make a game fun. making a racing game FUN is what makes it fun. Fun weapons, fun racing situations, fun controls and ffun environments. If you;re just putting us on another random course with a missle launcher or something there's nothing new or innovative about your game.

    That said. Burnout is fun, it has lots of jumps, shortcuts and the ability to drive agressivly and be rewarded for it. Mario kart is fun (or at least it was at one point) because the controls were simple and offered a different experience from most other racing games at the time, after you through 2 dozen immitators into the mix it looses that special ness because you've been there and done it a dozen times before. I see Split second being the next big game because it's actually offering a dynamic experience while driving similar to the way Burnout works but the questions is if it's going to have an enjoyable driving mechanic to go along or if the controls are easy to get the hang of.

    With THIS game, all I see are flashy lighting and shiny cars and there isnt a racing game out today that DOESNT have that already so they need to put up or STF up.

  15. Aramil_Caelan

    • 9:42pm EDT - May 19th, 2009

    finally! a racing game that actually sounds fun! imo the only good racing game this gen was MotorStorm (Mario Kart Wii a distant 2nd)

  16. radgamer420

    • 11:46pm EDT - May 19th, 2009

    Sounds like another Full Auto.

  17. DemonOfRazgriz07

    • 1:06am EDT - May 20th, 2009

     i was interested all the way up to "collect powerups and weapons"...

  18. higgos22

    • 3:20am EDT - May 20th, 2009

    also sounds kinda like crash team racing

  19. Strudel

    • 7:03am EDT - May 20th, 2009

    yeah because racing isnt fun at the moment, that's why everyone still buys racing games.

    I always play motorstorm when my mates are over, to bore them out of my house, same reason why I provide beer and pizza, I just want them to leave.

     

    [/sarcasm]

  20. chilledbreeze7

    • 10:15am EDT - May 20th, 2009

    hummmm.... looking forward to this one. I hope its as good as they say it will be, and works with my G25 steering wheel!

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  • Related game: Blur

    Release date (US):
    May 25th, 2010
    Developer:
    Bizarre Creations
    Genre:
    Driving - Racing
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