PS3 Slim sales are beyond expectations, says Sony UK
- Posted September 7th, 2009 at 20:38 EDT by Mike Harradence
- 43 Comments
Sony has admitted that first week sales of the PlayStation 3 Slim in UK territories have vastly surpassed the company’s expectations.
Data from Chart-Track revealed that the launch of the revamped machine caused PS3 sales to skyrocket over 1000 percent. However, Mark Howsen, sales director for Sony UK, revealed that this number highly exceeded what the platform holder had in mind:
Speaking to GI.biz, Howsen commented, "The first week's Chart-Track numbers for sales of the new PlayStation 3 were ahead of our expectations, so we were extremely pleased.”
“A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3."
Elsewhere, Howsen pledged that the company aims to sustain this momentum through a massive advertising campaign highlighting the console’s features and exclusive content, as well as services such as the PlayStation Video Store.
"Our new advertising campaign, The Game Is Just The Start, is also demystifying the value proposition," he continued. “This ongoing campaign and the addition of some great exclusive and new IPs - Uncharted: Among Thieves, EyePet, Heavy Rain - and services [such as] PlayStation Video Store, will hopefully provide even more trigger points to drive future purchases of PlayStation 3."
From the look of things, Sony’s fortunes aren’t just limited to the UK, with Japan also reporting a significant rise in hardware sales on the release of the PS3 Slim this past week. Hopefully we’ll hear how the platform is shaping up in North America soon enough.
Email
Related Content
Comments
-
-
-
-
-
psycho_mantis |
uncut_raw187- 3:57pm EDT - September 7th, 2009
- 5
sony needs to bring out some GOOD games instead of worrying about stupid console sales, theyll never beat microsoft as their marketing is so much better...concentrate on people who actually want to play some good games for once instead of worrying about who makes the most cash.
-
-
-
-
squirrelbo1
- 4:04pm EDT - September 7th, 2009
- 9
its amazing what a few adverts can do. about half of my mates have no idea how much the ps3 can do, i now even have a mate who is buying a slim just for the blu ray
-
GranTurismoOwnsPs3
- 4:09pm EDT - September 7th, 2009
- 10
They waited to buy Ps3 for so long just because of $100 more? =|
-
hillybilly
- 4:19pm EDT - September 7th, 2009
- 11
@the people who work for Sonys advertising and financialnetworks dont develop games, thats up to the developers.
-
-
-
-
Perishing_Mind |
Ernad_BMW- 4:41pm EDT - September 7th, 2009
- 15
Sony look so pathetic now with their "added value to the PS3" philosophy...the Slim PS3 is something that gamers already wanted ages ago, Sony just didn't got along with the fact that the "normal" PS3 sold absolutely under their expectations. A Slim PS3 was inevitable at some point of the PS3's life circle, but compare to the PS2, a slim version of the PS2 came out a lot later compared to the recent launch of the slim PS3. That is because PS2 sold incredibly good and it made Sony the market leader. If the PS2's sales never had staggered or dropped they would never have even thought of a Slim PS2.
The idea of a Slim line of any console is not something that companies do to make us happy or because the look of the current version bores them, it's simply something that they do to boost their sales and in addition to that their profit, etc...read the headline again and you'll see that this just works fine!
-
PS3-The Ultimate Machine
- 4:57pm EDT - September 7th, 2009
- 16
Man,i wish my parents would let me buy one,but it's my matric year,so i can't afford to have any distractions,but i still want one beyond anything.:(
-
-
pizzamonkio
- 5:12pm EDT - September 7th, 2009
- 18
This is a good time to own a PS3. There will be so many new people to pwn.. err I mean play games with. I bet even Xbox only owners will see what they have been mising, not necasarilly graphics wise but. more feature and content.
-
-
This will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!
