PlayStation Move 'should have done better' in U.K.
- Posted January 12th, 2012 at 16:49 EDT by Michael Harradence
Sony’s U.K. overlord Fergal Gara has admitted that PlayStation Move should have done better in the territory in terms of sales.
Chatting with MCV, Gara noted the peripheral has gained a “solid foothold” in the U.K., and revealed Sports Champions – perhaps unsurprisingly – is Move’s most successful title to date.
"I'd say we have a solid foothold with [Move]," said Gara. "Could it, should it, have done more? I think so.
"It is the strength of the software that goes with it that is paramount. And we've had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter.”
"So I'd say we are in the market, we have got a shout," he added. "Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling under. It is a focus from a studio point-of-view to bring out stronger titles."
Jim Ryan, head of Sony Computer Entertainment Europe (SCEE), noted sales in PAL regions were more sluggish than anticipated during the middle of last year.
"Across Europe, the middle part of 2011 was slower than we'd have liked. There are few things that we have got a lot more clear-minded about in terms of targeting the family, social markets, and not being all things to all men with Move,” he said.