• Posted August 3rd, 2012 at 06:44 EDT by Mike Harradence
• 1 Comments

The president of 2K Games, Christoph Hartmann, has stated his belief that the games industry is ready to embrace the arrival of next-generation hardware.

Hartmann told GI.biz that the length of the current console cycle is making it increasingly difficult to get new IP off the ground.

“I think the market is ready to take console gaming to the next level. It is the longest cycle we’ve had and it is harder and harder to launch new IPs. Consumers are very used to the big franchises, but we need innovation in terms of content to really drive things.”

"I think the market is ready to take it to the next level," he reiterated. "As for us getting ready for what is coming one day, we really do not have any concrete plans. It is pretty much the same like always. It's the same for Wii U - we are awaiting new things and want to try out new things, but we are cautious about where we put our efforts and then will really get behind it."

It has been widely speculated that Sony and Microsoft will announce their new consoles – codenamed Orbis and Durango, respectively – at E3 2013 in Los Angeles. Both platforms are expected to launch in late 2013/early 2014, though nothing official has been confirmed as of yet.

Stay tuned to PSU.com for more details.