Sony says consumers have decided 3D 'isn't important right now'

Sony has conceded that consumers have given a clear indication they aren’t too fussed over the prospect of 3D gaming on PlayStation 3 at present.

Speaking with Eurogamer, Sony Computer Entertainment UK chief Fergal Gara said that 3D gaming may take off in a bigger way in the future, but right now it’s clear punters aren’t embracing the tech.

“Consumers decide how relevant it is. It’s fair to say consumers have decided it’s not hugely important at this time.”

“It’s a capability we’ve got,” he added, “It may have a bigger life a little further down the line. It’s great we can do it. It doesn’t seem to be the most powerful USP at the moment, so you’ve seen us shift our effort onto fresh new exciting IP.”

“I’m certainly really pleased to see the strength of that as we look into next year. We’ve seen a resurgence really with the strength of the output from the studio network,” said Gara.

Sony has trumpeted PS3’s 3D capabilities for the 18 months or so with an array of triple-A titles supporting the tech, as well as launching its own dedicated 3D TV for gamers. Things soon fizzled out though, with 3D conspicuously absent from its E3 press conference this year.

Have you embraced 3D or aren’t you fussed by it? Let us know in the comments section below.

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