PS4 'announcement is important for the industry,' according to Microsoft executive
- Posted February 17th, 2013 at 11:18 EDT by Timothy Nunes
- 19 Comments
In the midst of the impending announcement of the assumed PlayStation 4 this week, Microsoft UK executive Jon Grimes put his two cents in on the importance of the next generation announcement for the entire industry.
Grimes, in speculation of recent sales figures, took some time to reflect on this past gaming generation: "What has got us to where we are today is not going to be what gets us through the next ten years. Now we've also got to start from scratch when thinking about the future." Sony appears to already have this in mind, considering that it's seemingly directing some of its advertisement against many games that have made both the Wii and the Xbox popular, as well as the heavily-supported rumors of the complete implementation of online game-streaming service Gaikai and the new controller aesthetic.
Grimes, speaking in regards to what the announcement means to Microsoft, also said, "They'll (customers) still want to buy the devices out there. Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox." The trend that Sony has with its consoles consistently allows each console to financially exist in the industry for ten years. So, even though Sony looks to announce a new console, the PlayStation 3 will still be part of the industry for a while due to the PS3's console longevity.
We still have a long time to wait for the Wednesday announcement, but it's hard not to consider how the industry will respond to Sony's first step into the next generation. Microsoft had it last time with the Xbox 360, but Sony, unless something dreadful happens, all but has the lead into the next round of gaming consoles.
Richie98 | rics1998
- 11:49am EST - February 17th, 2013
I think sony's ahead,im going to buy it first day :D
- 12:04pm EST - February 17th, 2013
@1 Me too. I'm already putting money aside for when that pre-order opportunity arises.
- 12:25pm EST - February 17th, 2013
I don't understand this, since when does Microsoft care about Sony. All of a sudden Microsoft cares. what a bunch of oogly boogly.
- 1:33pm EST - February 17th, 2013
You know, I didn't think a lead in launching a console would matter but seeing how powerful MS is and now that the playing field is more leveled. I can certainly see an advantage. I think anything more than 6 months for MS would be a bad idea.
Syphon_Filter | Syphon_Filter2
- 2:39pm EST - February 17th, 2013
Microsoft is getting scared he he he he. PS4 for me and PS5 until I die.
- 3:44pm EST - February 17th, 2013
Yes, after tripling their previous market share I'm sure they're terrified.
- 5:21pm EST - February 17th, 2013
Steviej how could M$ not be scared? I believe there are 2 main reasons why they gained on the market share. 1) Halo brand loyalty. 2) Early release by a full year. People can't always wait for the new system and if your buddies are playing on a certain system and you wanna play with them, you have to buy the same system. That being said, the Halo brand is dying and sounds like Playstation may actually release before Xbox. If the Playstation brand can overcome those challenges then what's to say that an early release of the PS4 wouldn't have the potential to devastate the Xbox 720?
- 7:04pm EST - February 17th, 2013
It's important for MS so they can know what to start spreading misinformation about as soon as possible. The other worrisome thing for MS is how will releasing this early effect the current gen market and what is Sony introducing to threaten their current market position as the so called "winner" if at all possible,
Gameoholic007 | Demented007
- 7:27pm EST - February 17th, 2013
Im also putting money to the side to reserve this beast. I think one reason that M$ is being a bit more respectful this time around, is because they don't have that a.s.shole Peter Moore on their payrole. If anyone remembers, every time he opened that hole in his face,(what we call a mouth) he got under everyones skin with his trash talk. Ever since M$ pushed him out, its been nice and quiet. =)
- 7:48pm EST - February 17th, 2013
Here's a couple of mine
360 released 1 yr before PS3 but PS1 released 6 yrs before Xbox and built up a huge fanbase. The fanbase became even larger with PS2. For every Xbox sold 5 PS2's were sold. Not any more.
It's not just MS increasing market share. The PS3 lost huge market share compared to the PS2 at year 6.
Today the fanbase for each console is about the same so the huge advantage Sony had in previous gen install base is gone. That's why MS isn't scared.
In a few weeks the 360 will pass the Wii in the UK and become the install base leader. Later this year the same will happen in the largest region on earth, North America.
Fear comes when your market share is trending downward, not upward.
- 11:06pm EST - February 17th, 2013
Ohh god, they ole PS3 vs XBOX fanboy battle. Take it outside guys, but becareful the sun might burn you!
- 12:28am EST - February 18th, 2013
@11, agreed.. this is pathetic. not only are we ushering in a new generation... but you guys are arguing 7 year old argument... and stevie is going back to playstations beginnings. Face up to it... it doesn't matter who has what market share and you both sound like little babies who are jealous of each others toys. both have a hold on the market, neither are going anywhere this generation, and i highly doubt either company will die before this coming generation is over... so how about you stfu and play your games and stop caring about what the other guy is buying.
- 3:45am EST - February 18th, 2013
@12 Wow, thanks! I will put a diaper on and get back to my atari 2600! Not jealous, just a guy with a keyboard that reads an article on a Playstation website. Tired of trolls. I will also kindly deny your request to stfu. Maybe you too can get back to playing games and stop caring what the other guys are saying?
- 8:33am EST - February 18th, 2013
Have a great day
- 9:47am EST - February 18th, 2013
@ 12 Everyone knows Stevie J is an xbox troll who uses the most basic of tactics to prove his point (including but not limited to always throwing Sony a bone for its great performance of the ps2 so he can emphasize sony's "failure" with the ps3 without having to exaggerate. yawn. its been the same thing for years with him. Most of us learn to let his comments sit there unless he really gets out of line.
You must be new to PSU. Welcome, stranger.
- 12:16pm EST - February 18th, 2013
@15 Well put. Regaring this article, MS isn't scared of Sony, but clearly they are weary of the upcoming anouncement. That only makes sense. I'm sure that Sony is also just as weary of what MS is up to. In the end, it has been a stiff compittion this gen, and outside the "timed exclusive" BS that gamers have had to put up with, having a more competitive market benefits the consumers. I hope the next gen is just as competitive, to keep prices low, and to keep product quality and service levels high.
- 12:56pm EST - February 18th, 2013
AS I stated a number of times in the PSU forums at the beginning of the current generation, that the following generation will be the one that the real battle between manufacturers is fought and will be the most interesting.
This is because, they (would) each know that the fan base on both consoles is solid, the game libraries would be comparable and systems specs would likely be comparable. MS no longer require that head-start to get their foot in the door, the 360 did that and succeeded in achieving a comparable fanbase with Playstation. At this point, releasing early can prove to be more of a risk than a benefit for them.........as it is for Playstation.
So...its a clean slate. Its 50/50 on how things will proceed, and marketing will have the greatest impact on how the next consoles are perceived. Those that release earlier may very well take the limelight, yet at the same time can very easily be put-manuovered by a later release & some good spin. Now all that remains is for the hardware specs to be let known & the marketing ploys to start spinning.
Sit back, kick the fanboys out & enjoy, for you won't get a more even start to a console release IMO.
- 9:05pm EST - February 18th, 2013
@15, not new, been here since 2009 according to my stats... but i dont usually come here on the basis of "lets see what idiots are trolling today"... thats why certain folks, such as pepsivscoke need to eat their words about " getting back to playing games and stop worrying about what other people say"... good advice for someone who interjected his own opinion on what the comment before him had to say, im pretty sure theres a term for that and its "hypocrite".
You two children, regardless of age... because maturity doesn't come with a number... need to realize that anything you feel you HAVE to say about X vs. X is stupid. You both should think before you speak... and possibly avoid making hypcritical statements... then just decide not to speak at all, because like i said... you look stupid arguing about this crap.
- 1:16pm EST - February 20th, 2013
It's got to the point where every time I see steviej's name I just skip his comment, seeing as everything he ever says is biased opinion and selectively chosen facts.
If you're going to use evidence to back up your argument, use all the evidence, not just the bits that make your view look right, otherwise you just end up looking like an idiot - and this applies to both sides of the flame war.
This will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!