Tretton: PS4 won't block used games because it 'creates value' for the consumer
- Posted June 18th, 2013 at 18:23 EDT by Ernest Lin
One of the biggest moments of celebration during Sony's PlayStation press conference came when the company announced their PlayStation 4 would not block or hinder the sale or lending of used games. In a recent interview with Bloomberg, President and CEO of Sony Computer Entertainment of America Jack Tretton said a used game "creates value" for the consumer.
"The other thing as it relates to the ownership of the game, if people pay a lot of money for that, they equate the value with the flexibility they have in that," explained Tretton. "To do with it as they choose; to give it to their friends, sell it to their friends, trade it in to another retailer; that creates value in the initial purchase that they make."
Coupled with not needing an internet connection and a price point of $399, the PS4 has positioned itself as the consumer-oriented next-gen console. "The goal is always to reach the most consumer-friendly price point so you can drive volume as quickly as possible. But you walk that line between wanting to deliver the ultimate technological experience at a reasonable price and we think we hit a really nice chord at $399 with PlayStation 4," Tretton told Bloomberg.
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