Andrew House, CEO of Sony Computer Entertainment Inc. (SCEI), has confirmed that PlayStation 4 supply at retail will not dry up during the holiday season.
Chatting to GI, House revealed that the console maker is committed to pushing PS4 in as many territories as possible — something which must carefully be balanced with available stock.
“You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East. We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long,” said the executive.
“On the other hand, we’re not engendering frustration by having a shortage of supply. I think through the holiday season that we’ll be in good supply.”
Elsewhere, he also made it clear that the Japanese release of Sony’s next-generation system was not pushed back due to stock shortages.
“When we choose launch dates, we do it with very careful consideration. A huge factor in our determination is where we are seeing the appropriate breadth of great game experiences. There are just some basic differences in that highly networked experiences like online multiplay has taken off to a much greater degree in the US and European markets than it has in some of the Asian markets,” he said.
“We paid careful attention to when we had enough confidence that we would have developed from the ground up experiences that the Japanese consumer would really respond to. That was the primary decision in pushing back the launch in Japan to a slightly later time period.”
PS4 is available in the U.S. now and hits the U.K. and Europe on November 29.