RSS 4:55pm EST Mon 1st Dec 2008 875 online (167 members & 708 guests) PSU.com: News - PS3-inFamous to receive hefty marketing campaign
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Electronic Entertainment Expose [E3] 2008
Developer: Sucker Punch Publisher: SCEA Release Date: TBA 2009 Genre: Action Sub Genre: Third Person
inFamous
This article has been read 2,603 times

inFamous to receive hefty marketing campaign

Posted on July 16th, 2008 at 19:21 EDT

One moment a title is unknown and mysterious, and the next it's inFamous (insert satisfied smile at un-clever pun here).

To clarify, inFamous is set to be known. Very known in fact, as SCEA plans to promote this game to no end with a multimillion dollar marketing campaign. The different forms of promotion include "aggressive television, print, online and viral advertising campaigns, full promotional support, dedicated point-of-purchase displays and merchandising support," according to a Sony press release.

It's a surprising move for a new IP, but Sony seems to have faith in Sucker Punch's ability to produce a great game. Judging from some of the game's recent media, we feel they made the right choice.

More on inFamous as it breaks.

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What are your thoughts?
posted 7:31pm EDT - July 16th, 2008
1

I hope so...seems like Sony still slacks in this area. I think there should have been a commercial on for MGS4 every two minutes.

posted 7:32pm EDT - July 16th, 2008
2

good this is what they need show consumers what you got they need to adopt this kind of campaign for resistance 2 motorstorm 2 little big planet and killzone 2 as well

posted 7:44pm EDT - July 16th, 2008
3

They should also make use of their Profile 2.0 and include it as an ad for Sony Picture BD movies. And how about a film trailer similar to what they did for MGS4!?! That may reel people in?!? :)

posted 7:51pm EDT - July 16th, 2008
4

they need to do this for every game they have, they did some for bf:bc, but they need to start doing more advertising, maybe bring back last holiday seasons commercials only with updated games

posted 7:59pm EDT - July 16th, 2008
5

@Terminator
Do remember, that bf:dc is an EA game, and multiplatform. I agree that ALL companies should be marketing their games appropriately. However, Marketing doe snot come without a price, hundreds upon thousands of dollars are spent at press coverage alone, let alone the cost of TV advertising and Viral Marketing. Advertisement firms are not cheap, and the companies behind each product need to make incredibly straegic decisions which products to plunk down the cash into.
 

Say you have 500gs to spend on markerting, and your Take Two Interactive

To fully advertise GTA4 to its greatest extend, itll cost upwards of $300,000
You other product, Manhunt for the Wii, will cost $300,000 to advertise fully and on the same level. Obviously GTa4 is going to sell more so push the scales in its favor to $450,000 for that extra push to crank the hype machine past riveting ends, and make one **** of a successful launch, and spend $50,000 advertising a game that no ones going to care about for nearly as long of a run.

of course i pulled the numbers out of thin air, but you get the point :)

posted 8:04pm EDT - July 16th, 2008
6

is this the hero free roam gamee yeah ?? cos it looks amazing !!! XD

oh and is it a sony exclusive ??

posted 8:04pm EDT - July 16th, 2008
7

This game deserves it! But I wanna know if I should call it an RPG, or rediculously awesomeness? Or both lol!

posted 8:17pm EDT - July 16th, 2008
8

I can't wait for this game... tIt seems like the choice-based gameplay is going to give it a TON of replayablity.

posted 8:22pm EDT - July 16th, 2008
9

it might have rpg elements but i dunno.. i would say its just pure kickazz!

posted 8:28pm EDT - July 16th, 2008
10

they should do the same with Little Big Planet for sure

posted 9:25pm EDT - July 16th, 2008
11

MGS4 was not advertised much because the people who were going to buy it bought it and the people who werent going to buy it didnt buy it, its one of those games some people like and some people dont. A game like this is different from all the shooters and will probaly atract alot of new players because the game is looking awesome! ive never played any other sucker punch games but im sure they were alot of fun too. LBP should also be getting alot of advertisment!

posted 10:51pm EDT - July 16th, 2008
12

why this game? it's lame... looks like dark sector or something. nothing special.

posted 10:57pm EDT - July 16th, 2008
13
i've played all of sucker punch's sly games for ps2, and i like them a lot. i have faith in this title too.
posted 11:09pm EDT - July 16th, 2008
14

I agree! Sony needs to invest much more in ads. Magazines, TV, Virals, Radio Spots. Microsites, emails and anything is possible. Even billboards and Bus ads.

Sony if you need help please let me know.

:D

posted 11:11pm EDT - July 16th, 2008
15

 Good because inFAMOUS is going to be complete ownage, this has literally all the sudden become one of my most anticipated games from Sony.

posted 11:36pm EDT - July 16th, 2008
16

as long as this game lives up to the hype it'll be a good thing they finally start the ads for ps3 exclusives, unfortunately if it pulls off another lair fiasco they may be in trouble... lets hope for the best though :P

posted 11:51pm EDT - July 16th, 2008
17

To be honest, I've seen a lot of MGS4 advertising.  Heck, even Qore episode 2 STILL had ads for the game.  I'm thinking you guys just been enjoying MGS4 so much you've just missed all the ads.

posted 4:05am EDT - July 17th, 2008
18

go ps3!!!!!!!!!

posted 5:29am EDT - July 17th, 2008
19
I feel bad now.. I haven't actually read any information or watched any video's on it... I'm sorry Sony. I have to start reading up on it right away.
posted 8:01am EDT - July 17th, 2008
20

Sony should be doing this with most of their big titles from now on. MS seems to do a good job of it, I don't see why Sony shouldn't either.

posted 10:55am EDT - July 17th, 2008
21

yeah i know. Killzone and Resistance need this support too!!!!!!!

posted 12:17pm EDT - July 17th, 2008
22

psn id: gingo... its about time sony decided to heavily market a game as they have had big games in the past and decided to just hope tht the gamers will know they are coming and buy them and what they dont realise is that the marketing is how the copies get sold

posted 5:12pm EDT - July 17th, 2008
23

why didnt they do this for mgs4!!!!!!!!!!!!!!!

still to this very day i havent seen a mgs4 tv ad or a ad in general.

except for the web on game sites.

of course!!

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