Frank Simonis, chairman of the Blu-ray Disc Association, believes that the High Definition format will be over within 18 months.
As the senior director of communications at Philips as well, while Simonis doesn’t completely concede to the idea that Blu-ray will be the sure-fire winner, he does believe that the consumers will decide the format wars within the next 18 months.
The answer, surprisingly, didn't contain the information that Blu-ray would win from the chairman himself. In reflection, Simonis believes that it's difficult to give a definite answer because of the unexpected moves some companies make---such as Paramount's recent decision to support HD-DVD exclusively. Simonis stated, "Due to the fact that we have some hard competition which sometimes makes strange moves, it's very unpredictable. But I think in the next 18 months it will be very exciting to see what's going on."
After discussing the present issues, Simonis foreshadows what will come to fruition within the next 18 months. "With more products coming to market, the price erosion that will for sure happen because competition between the different players will automatically fuel that part of the business. And of course the broader support that we get from the software industry will excite the consumer very heavily."
The HD wars are certainly an interesting one; at least we seem to think so. They require no battles, or actual casualties. Instead, a couple of corporations choose what is best for them, with the consumer's want left at the end of the rope.
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