Electronic Arts has revealed that pre-orders for Mass Effect 3 in the U.K. are “well ahead” of the game’s predecessor at the same point before launch.
The sci-fi sequel is due out on PlayStation 3, PC and Xbox 360 early next month, marking the first time a game in the series has released simultaneously on all major platforms.
EA is slinging a huge amount of money into marketing the RPG juggernaut, with Will Graham, product manager for EA, telling MCV:
"Online, print and outdoor advertising will help capture the mainstream audience.”
"For the core Mass Effect fan, we've been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation."
“Mass Effect 3 follows on from a 96 Metacritic-rated game and everything suggests that the third iteration in the franchise is going to have the same, if not better, quality,” he concluded.
Mass Effect 3 is due for release on March 6 in the U.S. and arrives in Europe on March 9.